BITE Focus
Sometimes the toughest opponents are the ones you can’t see
By Nicola Kemp
How AMV BBDO and the Campaign Against Living Miserably (CALM) redefined strength to break the silence surrounding male suicide.
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Not sidetracked by the side-hustle
By Paul McEntee
Why Here Be Dragons is backing its employees to become entrepreneurs.
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Capturing the eco-focused consumer
By Nate Burke
In 2020 over 12 million people in the UK purchased a pre-loved item of clothing, showing clear evidence of a shift in attitudes.
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Making less mean more
Five opportunities for brands to adapt and innovate in the wake of restrictions on advertising foods high in fat, salt and sugar.
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Why context is key in the post-cookie world
Smart brands are taking contextual targeting seriously
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Changing the game: how Covid-19 reshaped influencer marketing forever
By Dave Murray
Dave Murray, Managing Director EMEA, LTK on what the new age of influencer marketing means for brands.
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The pandemic has propelled a broader view of design
The crisis has meant everyone has needed to adopt a more design-led mindset.
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Lessons from Cannes Lions on the future of e-commerce
World-class creative ecommerce goes beyond transaction, writes Gabriela Lungu Global Creative Director at VMLY&R Commerce and jury member for the Creative ecommerce category.
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Sorry, I have plans with myself
By Nicola Kemp
How Space NK and FCB Inferno redefined aspiration to create the space to celebrate and elevate the diversity of beauty experiences.
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It’s Coming Home
How Three Lions captured the hearts of the nation and what lessons brands can learn.
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02 leans on the Fortnite factor with virtual venue launch
By Nicola Kemp
The 02 blazes a trail for digital experience with the launch of its first ever virtual event space in Fortnite.
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Do we need content marketing anymore?
By Tom Lenham
Tom Lenham, Head of Content Marketing at The Maverick Group on why a successful content marketing strategy is about creating content for your customer, not your brand.