Alvaro Bretel, Head of Strategy MEA at VIRTUE Worldwide and Saad Al Abbassi, Senior Strategist at VICE Media highlight the paths advertisers can go down to appeal to consumers during Ramadan.
By Nicola Kemp
The broadcaster’s £1m Diversity in Advertising Award winning campaign tackles the lack of British Asian representation in professional football.
By Joel French
Joel French, COO at Cherryduck Ltd highlights how the key to creative companies reducing their carbon footprint is to start where you are, and offers a few learnings for businesses embarking on their green journey.
By Guy Merill
Guy Merrill, Global Head of Art at Getty Images & iStock introduces iStock’s latest creative bursary, bringing attention to stories that, without funding, might otherwise remain unseen.
Colin Kennedy, CEO at RedwoodBBDO on the power of true co-creation to produce more authentic ideas that will land in culture.
By Izzy Ashton
Iris is encouraging clients to sign up to a new climate charter to put action on the climate crisis at the very top of the marketing agenda.
Thomas Scovell, Director of Strategy at Byte on how NFTs show the way for giving virtual goods real value.
By Dom Waghorn
Dom Waghorn, Strategy Director at SYZYGY London on the opportunity for health, fitness and wellbeing companies to blend learnings from the digital-first lockdowns with real-world access.
By Charles Nix
Charles Nix, Creative Type Director at Monotype explores the growing trend for nostalgia in type choices, for type as celebration and as both a reflection of the past and a nod to the future.
By Nicola Kemp
Estée Lauder’s partnership with VIRTUE and Refinery29 aims to encourage young people across the country to change up their routines and boost their confidence.
By Nicola Kemp
Why the Metropolitan Police Service and Crimestoppers turned to storytelling to change behaviour.
By Nicola Kemp
A landmark report from MullenLowe Profero reveals the shift to e-commerce is here for the long run, with significant implications for brands.
Sergio Afonso, Founder and Managing Director of Absolute Translations on how a translations company have decided to invest 200k in automation for their new normal.
By Toby Lewis
Toby Lewis, CEO of Live Group on why businesses that take a blended approach that combines physical events with a digital presence can engage everyone.
Looks like you need to create a Creativebrief account to perform this action.
Create account Sign inLooks like you need to create a Creativebrief account to perform this action.
Create account Sign in