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M&M’s bring miniature magic to the summer of sport
By Nicola Kemp
The European launch of M&M’s Minis features miniature media and miniature athletes
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Beyond Stereotypes: Re-imagining Masculinity and Ageing
By Monique Centrone, Ph.D and Isabel Wiseman
The silence surrounding men ageing is deafening, writes Ipsos’ Monique Centrone and Isabel Wiseman
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‘The mind's creative faculties atrophy when we don't use them’
Elliott Starr, Creative Director at Impero shares how lists of ten can help avoid a summer slump
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What the Equality Olympics means for brands
By Trudi Harris
The 2024 Paris Olympics mark a watershed for equality Forsman & Bodenfors’ Trudi Harris explains why brands need to catch up
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The summer of sport: How can brands learn from a season of exceptional experiential marketing?
By Lucy Bairner
With the Olympics spellbinding TV audiences worldwide, Lucy Bairner delves into the art of experiential marketing from the world of sport
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Preparing for an experiential Christmas
By James Barnes
From planning early to personalisation, James Barnes shares his tips for prepping for Christmas
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Epic Bodyform campaign successfully smashes menstrual silence
By Nicola Kemp
The campaign, from AMV BBDO, highlights the education and expectation gap still surrounding women’s bodies.
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‘The Challenge has brought us even closer together as a community’
Martin Walker, Founder of Walker, talks about undertaking the 600 for 600 Challenge this summer, to raise awareness of SUDEP
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Speedo dives into purpose-led positioning
By Nicola Kemp
The complete rebrand, created by Anomaly, highlights the brand's love of swim culture
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The key skills for marketers when consumerism becomes the enemy
By David Ross
Marketers have a pivotal role to play in combatting the climate crisis and creating more sustainable cycles
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In terms of influence, LinkedIn is still the boss
By Dominic Cook
Dominic Cook shares how brands and agencies can maximise influence and win on LinkedIn
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Take a sad song and make it better: breathing new life into old songs
MassiveMusic’s Chloe Heatlie asks ‘is breathing new life into old songs the recipe to sonic success?’
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Virgin Media O2 launches summer online safety campaign
Virgin Media O2 and Internet Matters spotlight the importance of having conversations about online safety and starting them early