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Laughs across borders: the art of using humour in international campaigns
Humour is back on the advertising agenda but landing humour across cultures can be a challenge
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Visit somewhere different this summer: the real world
Richard Dennison, Executive Creative Director at The Ninety-Niners, encourages stepping out of adland for renewed creativity
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Abercrombieâs second coming: curing the cool kid curse
Prematurely peaking, wrong crowds, and reality checks
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Social media apps lose their cool as safety concerns rise
By Nicola Kemp
Beano Brainâs 100 Coolest Brands reveals that while Crocs are on the up, social media apps are slipping down the table
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M&S brings to life the messy reality of back-to-school
The back-to-school spot from Mother London showcases M&Sâs best-in-class uniforms
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The art of doing nothing
Bruno Gomiero, Global Strategy Manager at LOLA MullenLowe, discusses how boredom can produce the most creative ideas
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Ford UK leans on social culture with âPassenger Princessâ push
Wieden + Kennedyâs âPassenger Princessâ campaign uses social media to highlight the unique offering of Fordâs new car
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Socially speaking, great content travels
By Mike Khouri
Brands need to ditch the âmore is betterâ mindset and focus on creating killer content that actually resonates, says Mike Khouri
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Zoe acquires podcast production company Fascinate Productions
By Nicola Kemp
The move underlines the power of podcasting in both building brand awareness and driving brand purpose
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NatWest leans on Team GB in Challenge series
By Nicola Kemp
The campaign from VaynerMedia EMEA sees Team GB athletes highlight their business ventures
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The digital game: Creating a winning content strategy to expand a sporting fanbase
The digital age of sporting content requires brands and agencies to take a multifaceted approach
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The power of sport to build purpose-led campaigns
Sporting competitions are prime territory for brands to build brand messaging around
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âRest should never be seen as a 4-letter wordâ
Chris Jefford, CEO & Co-Founder of Truant, champions rest for keeping summer inspiration levels high