By Izzy Ashton
When it comes to the creative industries, businesses have long been guilty of talking the talk when it comes to representation and inclusion, not often backing this up within their internal hiring processes.
The old adage reminds us that, while talk is cheap, it’s the action around that talk that is pivotal.
By Nicola Kemp
Posting a black box and a hashtag is no longer enough; consumers are demanding more accountability from brands about where their advertising appears.
By Nicola Kemp
A blunt focus on productivity alone does little to understand the challenges of maintaining focus and creative output in the midst of a global pandemic.
By Izzy Ashton
Akil Benjamin, Head of Research & Strategy COMUZI & Director of M&C Saatchi Saturday School on the power of collective action, and the importance of recognising the value of Black business.
By Izzy Ashton
We Can’t Consent to This launch a new campaign to raise awareness of the importance of the making the ‘Rough Sex Defence’ in the UK illegal.
By Nicola Kemp
As the Premier League re-starts in earnest this month and sporting bodies gently ease restrictions on training, now is the perfect time to reappraise the power of sport in marketing.
Hannah Partridge, Director of Portfolio & Client Development at The Marketing Store on how to build relationships with a new team & new clients when you’ve never met face-to-face.
By Paul Wilde
Paul Wilde, Managing Partner at Crispin Porter Bogusky London explains how his formative first few weeks at a new agency have been, under lockdown, rather different.
Michael Brown, Insight & Cross-Culture Partner at UM believes that the current crisis has given brands an opportunity to reach out to minority groups who have been isolated from the conversation for too long.
By Tania Feeley
Tania Feeley, Managing Partner at RAPP LONDON writes revealingly about how lockdown, and enforced WFH, has led her to confront her workaholic tendencies.
By Nicola Kemp
Does prioritising employees' mental health demand that the industry embraces new ways of working which prioritise digital wellbeing well beyond Mental Health Awareness Week?
Juliet Haygarth, Managing Director of Effie UK explains how community, building trust and employee engagement are key to brands emerging from this crisis stronger.
By Katy Woodrow Hill and Joanna Lyall
Katy Woodrow Hill, Strategy Partner at Livity and Joanna Lyall, Country Manager at Freeda U.K explore how gender fluidity signals a dramatic change in what young people demand from brands.
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