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Case Studies

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Case Study

IKEA 'Big Blue Bag'

By Mother London

IKEA opening a new flagship store on London’s Oxford Street is big news. Really big news. Brought it to life with a really, really big bag.

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Case Study

Uber 'Trains, Now on Uber'

By Mother London

The new campaign dramatises this famous brand’s latest feature by using behaviours and language that’ve become synonymous with everyone’s Uber experience.

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Case Study

IKEA 'Turkey-Sized Meatball'

By Mother London

Combining the scale of the UK’s favourite Christmastime poultry with the deliciousness of the IKEA meatball, the Turkey-Sized Meatball is a festive centrepiece that’s likely to prompt laughter and joy.

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Case Study

Uber One 'Best Friends'

By Mother London

Mother worked with Uber One to unveil a new multi-channel campaign starring Hollywood icon Robert De Niro and Sex Education star, Asa Butterfield.

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Case Study

New EE

By Saatchi & Saatchi

This is New EE. A true business transformation story, helping the brand and business play a more meaningful role in its customers everyday lives. Built around four need-states: EE Learn, EE Home, EE Game and EE Work, reflecting life across the country.

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Case Study

“Feliz St Patrick’s Day” for Kahlúa

By Wieden+Kennedy London

Sometimes big ideas can come from complex, intelligent insights and cultural nuances. And sometimes it can come from the fact that Espresso Martinis look like Stout. Inspired by the visual similarity, we created a campaign that mimicked a world of famous stout...

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Case Study

Buxton X Partridge: A kind of hybrid advertorial sitcom

By RCP

Promoting the 3rd series of Alan Partridge's From the Oasthouse podcast on Audible.

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Case Study

Snickers Own Goal AI

By T&P

Tackling Snickers declining UK market share with our "Own Goal" campaign featuring an AI clone of José Mourinho. This innovative approach let fans generate personalised videos of Mourinho roasting their friends' football blunders, driving engagement and boosting brand relevance.

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Case Study

Reinventing Auto Trader: From Heritage to High-Tech

By RCP

Auto Trader aimed to rebrand as a tech leader in new and electric cars. Our Brand New Cars Found AT campaign emphasises their key advantage: new cars available immediately. Spanning TV, radio, and digital, the campaign will reach 96% of UK adults by March 2025.

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Case Study

Mentos - Award-winning Multi-touchpoint UK Brand Activation

By Walker

As Mentos UK’s go-to activation agency, as well as running full service social for the UK and USA across Meta, X and TikTok - our role is to keep the brand top of mind and achieve standout in a hyper-competitive category.

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Case Study

Google

By 72andSunny

We brought singularly brilliant products together under the collectively powerful umbrella of ‘Helpfulness.’ Everything came together to prove the true value of the Google platform under a strategy that continues to guide the brand in all it does and builds around the world today

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Case Study

Indeed - Shifting perceptions from a faceless job board to an empowering career companion

By 72andSunny

We help Indeed’s maintain the #1 rank in job platform by bringing Indeed’s new platform to life – “The World Can Work Better,” an impassioned and optimistic stand for progress. The best of both worlds: building a truly ‘glocal’ platform.

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Case Study

Square - Launching an unknown American tech brand across Europe

By 72andSunny

Launching an unknown American tech brand across Europe

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Case Study

Tinnitus UK: Revitalising a lifeline charity

By Missouri Creative

We were tasked by The British Tinnitus Association with the renewal of their brand identity, creating a new name, tone of voice and visual identity that reflects their expertise and helps them to reach to more people living with tinnitus.

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Case Study

Monty Bojangles - Growing Brand Love

By Walker

Monty Bojangles needed help to find their brand voice and identity, whilst increasing product trial.

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