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by Phipps Relations

Case Studies

Case Study

Pinterest - It's Possible

By Mediahub

Pinterest is the home of inspiration, a hub of online ideas for fashion, beauty, home decor and more. Pinterest faced a challenge - converting those users from planning one-off big life moments, into everyday visitors who use Pinterest to power-up their day-to-day creativity.

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Case Study

AkzoNobel - Posh Paint Club

By Mediahub

Our task, break Dulux into the posh paint club, by persuading those who buy into the Premium Aesthetics market that Dulux’s Heritage range belongs on their wish list and ultimately, their walls! 

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Case Study

PIONEERING A NEW STANDARD IN CASUAL DINING

By House 337

To survive, PizzaExpress not only needed to modernise their loyalty experience, but they also needed to set a new standard for excellence in the casual dining space.

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New Work

New Work

IKEA

By Mother London

To launch the new IKEA pet collection, they created the IKEA Pet Shopping Network - a livestream teleshopping channel on TikTok where real p…

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New Work

M&S

By Mother London

The theme for the season is sun, sea, and a stylish wardrobe - playfully brought to life in a colourful campaign, the campaign will feature …

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New Work

Tork

By Publicis London

Our campaign for Tork highlights invisible barriers faced in public restrooms. Real, hand-written stories of these challenges were printed…

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New Work

Stonewall Housing

By Mr.President

Kicked out for coming out: that's the reality for 1 in 5 LGBTQ+ people, with 77% citing family rejection as the reason. Our Ocean Outdoor wi…

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Industry Insights 2024

Playing in culture, getting nostalgic and embracing the weird (and wonderful), find out what's on the minds of progressive brands right now.

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#DiversityDrivesCreativity 2023 report

Discover some of the most effective, inclusive campaigns from across the Creativebrief marketing intelligence platform in our latest report.

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Power of Agency Brands: In Conversation with Agency Leaders

Creativebrief's Stephanie Nattu interviews senior leaders about strong agency brands.

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The Pitch Positive Pledge: has there been a shift in behaviours?

Campaign UK spoke to Charlie Carpenter, Creativebrief CEO, on the Pitch Positive Pledge a year on.

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Creativebrief’s latest report: The Future of the Pitch

Download our latest report on the future of the pitch

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Agencies

Top 30's Agencies

Discover which agencies get the most views

Top 30 Viewed

Agency Insight Papers

Insights

Three Days in Tangiers with the House of Beautiful Business.

Opinion piece from Head of Consumer Holly Ward on being human in a life-centred economy, following on from the House of Beautiful Business festival: ‘Between the Two of Us’.

Insights

R&T FMCG TRAILBLAZERS REPORT

Want to know what you can learn from brands that have blazed a trail in fmcg? Download our inaugural report to read inspiring stories and insights from some of today’s most successful fmcg pioneers, including HANX, Wild, Absolut, Proper and Tesco, to name a few. To access the full report, visit www.rtc.london/fmcg-trailblazers-report

Insights

Real Talk - episode one

Our debut episode of Real Talk features best-selling author and creative director Amy Kean, and Bloom North’s Head of Allyship, Seb Randle, who is also founder of The Helpful Space. This provocative episode delves into the bias we often see in the marketing world, where terminology to describe female leaders differs to their male counterparts. So what did we learn from this outspoken duo? Download to read our five key takeouts...

Insights

Future Proofing Comms Teams In The Age Of GenAI: 3 Learnings.

In the dynamic world of communications, our industry landscape demands constant adaptation. Embracing Generative AI (GenAI) offers a leap forward, but success hinges on mindset, empowering time for learning, and fostering a culture of experimentation. GenAI isn't just a tool; it's a catalyst for innovation and future-proofing strategies.


BITE trends & Insights

Hot Pick

Wall’s solar panel price board keeps shopkeepers' stock from melting

The environmentally conscious campaign from Lola Mullenlowe makes use of a Solar Price Board to support local shopkeepers and provide consumers with ice cream

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Voices

Men’s Minds Matter campaign speaks to anxious football fans

Ahead of a weekend of sport the campaign strives to normalise anxiety and encourage men to share their feelings

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Voices

Brands and agencies are failing at inclusivity by design or by default

Georgie Coleman, CEO of Current Global, on why accessible communication is both a moral and commercial imperative

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Voices

The 2024 Creative Equals RISE Trend Report is live

Hear from marketing leaders at brands including Diageo, Reckitt and Dr Martens about how diversity drives creativity.

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Events

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Solving The Culture Conundrum

Hosted by Current Global

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New Tug Webinar : Fast Forward Commerce: The New Era of Social Selling

Hosted by Tug