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Practical Purpose

Opinion

Industry Insights 2024 Vol. 2

By Creativebrief

Culture crashing, sporting spotlights and long form storytelling, find out what's on the minds of progressive brands right now.

Pinned by: Katharine Pebworth

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New work

National Cyber Security Centre

By M+C Saatchi

The financial cost of fraud against individuals is estimated at a staggering Ā£6.8bn a year, and Action Fraud estimates that 89% of crimes re…

Pinned by: Sophie Urquhart

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Hot Pick

Creativity shines a light on domestic abuse

House 337’s new campaign for Women’s Aid underlines the power of storytelling to successfully shine a light on the unseen cost of domestic abuse.

Pinned by: Sophie Urquhart

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New work

Malibu

By Wieden+Kennedy London

Malibu and Tom Daley have launched a new campaign entitled 'Don't Drink and Dive' to raise awareness of the dangers of drinking alcohol in/a…

Pinned by: Katharine Pebworth

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Case study

Taboo Talks - Karo Healthcare

By T&P

Pinned by: Sophie Urquhart

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Fuel Your Imagination

Joan London tackles phone snatching

The Unsnatchable campaign embraces humour to drive awareness of phone snatching in London

Pinned by: Jeevan Hammond

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Case study

KhairKhwah and FCDO ""How a "well-wisher" transformed family planning in Pakistan"

By M+C Saatchi

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New work

Campaign Against Living Miserably

By adam&eveDDB

This campaign displayed 6,929 birthday balloons, to raise awareness of youth suicide. Each balloon symbolised a young life lost to suicide a…

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New work

Archewell Foundation

By M+C Saatchi

We are proud and honoured to be a part of telling the stories of the brave parents from The Archewell Parents’ Network, who are standing up …

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Fuel Your Imagination

The Royal British Legion campaigns for protection

The new campaign from Leagas Delaney highlights how funds raised during the Poppy Appeal help the RBL deliver support for veterans.

Pinned by: Jeevan Hammond

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Fuel Your Imagination

London creatives break period stigma with Dadpax

Chrissie Butcher and Matt Weston have launched a Kickstarter campaign to launch a card game to help break the stigma around periods

Pinned by: Jeevan Hammond

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Fuel Your Imagination

NHS England and M&C Saatchi spotlight the signs of a stroke

ā€˜Act F.A.S.T’ focuses on early symptoms for faster treatment and overall improved outcomes for patients.

Pinned by: Jeevan Hammond

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New work

Women's Aid

By ELVIS

The Ignored Emergency campaign for Women’s Aid reveals how deadly and widespread domestic abuse is across England. Domestic abuse often goes…

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Voices

Nike launches Grenfell football shirt with donated fabrics

The campaign, created by Brothers & Sisters, brings to life the fabric of the Grenfell in a new kit woven with the stories of the community.

Pinned by: Jeevan Hammond

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New work

CALM

By T&P

Working with suicide prevention charity CALM, ā€œThis Is Not A Drillā€ addresses an issue among Gen Z: the difficulty of speaking out about the…

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Hot Pick

Soup Kitchen London and JustEat team up to drive donations

The campaign from Wonderhood Studios allowed people to order a meal for the homeless through Just Eat over the festive period.

Pinned by: Jeevan Hammond

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Voices

CoppaFeel! launches social-first campaign for World Cancer Day

The breast cancer awareness charity has teamed up with the NHS North East London Cancer Alliance to launch a campaign targeting young people.

Pinned by: Jeevan Hammond

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Hot Pick

Knorr and Tinder partner to help singles find love

The ā€˜#UnlockYourGreenFlag’ campaign encourages consumers to showcase their cooking skills in dating profiles.

Pinned by: Jeevan Hammond

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Voices

The Dead Flower Shop spotlights gender based violence on Valentine’s Day

The powerful activation from Allianz Ireland, Women’s Aid and Forsman & Bodenfors Dublin shines a light on violence against women.

Pinned by: Jeevan Hammond

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Fuel Your Imagination

NHS England embraces ā€˜That Feeling’ to encourage breast screenings

The campaign by M&C Saatchi uses relatable messaging to break down barriers that prevent women from attending breast screenings, help early cancer detection.

Pinned by: Jeevan Hammond

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Trend

Suicide&Co campaign aims to break the cycle of grief

A hard hitting campaign from VML highlights the generational impact of suicide bereavement.

Pinned by: Jeevan Hammond

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New work

NHS

By M+C Saatchi

Every woman can relate to "that feeling"- taking your bra off at the end of the day. We wanted to use that universal truth, and apply it to …

Pinned by: Sophie Urquhart

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Fuel Your Imagination

Rankin snaps Great Ormond Street’s school photo day

The campaign aims to ensure that no child misses a key milestone.

Pinned by: Sophie Urquhart

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Fuel Your Imagination

Nike highlights double standards in epic spot

The anthem to female athletes, created by Wieden+Kennedy, features Jordan Chiles, Sha’Carru Richardson and Caitlin Clark.

Pinned by: Sophie Urquhart

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New work

Make My Money Matter

By Mother London

Starring Ambika Mod, ā€˜Beep’ illustrates the unseen link between the Big Five fossil-fuel high-street banks and the climate destruction they …

Pinned by: Sophie Urquhart

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Hot Pick

Girlguiding breaks the bias with Don’t Panic

The campaign, which launched last year, is still sparking conversations about the crisis of confidence in young girls in 2025.

Pinned by: Sophie Urquhart

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New work

Cybersmile

By adam&eveDDB

This campaign uses real comments made to young people online and turns them into eye-catching permanent tattoos on the faces of children, em…

Pinned by: Sophie Urquhart

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New work

Tommy's

By Special

We created Projecting Life for Tommy’s to spotlight their groundbreaking work on miscarriage and baby loss. Inspired by stories from bereave…

Pinned by: Sophie Urquhart

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New work

TOTM

By Joan Creative

'Safer Than a Tampon' has been created to raise awareness about the lack of regulation in tampons. Though aimed primarily at women and those…

Pinned by: Olivia Benjamin

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New work

The Scottish Government - Violence Against Women and Girls: Tackling Misogyny

By Leith

Our latest national campaign with The Scottish Government, targeting boys aged 11-18 right at the moment harmful content appears in their fe…

Pinned by: Olivia Benjamin

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New work

Greenpeace

By ELVIS

We turned legacy giving into a final act of protest with ā€œWe Won’t Rest in Peaceā€, a cinematic short film urging older generations to contin…

Pinned by: Olivia Benjamin

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New work

Times Radio

By T&P

Overwhelmed by news noise? Times Radio's new campaign shows understanding starts with listening. Featuring bold imagery of political figures…

Pinned by: Olivia Benjamin

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New work

Nurofen

By McCann London

Our latest campaign for Reckitt's Nurofen builds on their Grand Effie-winning 'See My Pain' platform to bring the experience of women’s repe…

Pinned by: Olivia Benjamin

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