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Less is (still) more

Trend

GymNation removes weights to highlight mental health challenges

To Mark World Mental Health Day the gym brand has removed all weights from a number of its gyms.

Pinned by: Olivia Benjamin

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Health Equals

By 23red Limited

1 in 4 Brits – 15 million people – live in homes plagued by damp, cold or mould. To highlight this crisis, we launched ‘Hazmat Loungewear’ a…

Pinned by: Olivia Benjamin

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Dolmio

By T&P

Dolmio's bold World Pasta Day campaign strips pasta bare, literally! Featuring body-part visuals by Sophie Harris-Taylor, it reminds Brits t…

Pinned by: Olivia Benjamin

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Severn Trent

By M+C Saatchi

Built around Severn Trent’s purpose of caring for the people and places it serves, It’s in our nature is about showing more of the company’s…

Pinned by: Olivia Benjamin

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Opinion

Industry Insights 2024 Vol. 2

By Creativebrief

Culture crashing, sporting spotlights and long form storytelling, find out what's on the minds of progressive brands right now.

Pinned by: Katharine Pebworth

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New work

IKEA

By Mother London

To announce the arrival of IKEA in Brighton, Mother created an ode to the city’s oldest resident; a love-letter to the seagulls…and their an…

Pinned by: Olivia Benjamin

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Uber

By Mother London

Our cheeky campaign for Uber has taken off with 23 bespoke posters at Gatwick, celebrating the reasons people travel. Elevating the iconic U…

Pinned by: Sophie Urquhart

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Rightmove

By Neverland

Playing on the Rightmove's iconic home shaped icon in their logo, they launched a tactical ad ahead of the 2024 Mens Euro's final.

Pinned by: Katharine Pebworth

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Fuel Your Imagination

Gymbox outdoor campaign creates a starting line for London

The out of home campaign encourages Londoners to sprint start their fitness journey

Pinned by: Sophie Urquhart

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Fuel Your Imagination

Jaffa Cake settles the debate

The new campaign from TBWA\London gives McVitie’s the final word on the cake vs. biscuit debate

Pinned by: Katharine Pebworth

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Insight

World's Simplest Brands

From where they shop to how they communicate, people put a premium on experiences that are easy to understand; transparent and honest; caring for and meeting their needs; innovative and fresh; and useful. In short, simple.

Pinned by: Katharine Pebworth

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Fuel Your Imagination

MĂźller shows the power of rice with Declan Rice campaign

As the summer of sport heats up the rice brand is continuing to lean on its partnership with footballer Declan Rice

Pinned by: Sophie Urquhart

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Lurpak

By Wieden+Kennedy London

Lurpak is smashing expectations of vegan food options with an ad promoting its plant-based version. “Crush expectations” by Wieden & Kenned…

Pinned by: Sophie Urquhart

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Heinz

By Wieden+Kennedy London

Trigger the taste highlights Heinz’s flavor connection with close-ups of its iconic products like Ketchup, Baked Beanz & Seriously Good Mayo…

Pinned by: Sophie Urquhart

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Thought Leadership

In a world of AI overwhelm is lo-fi social here to stay in fashion communications?

Authentic, at times messy communications is striking a chord with consumers tired of perfection

Pinned by: Jeevan Hammond

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Work.Life takes on corporate culture with tongue in cheek campaign

Back to back meetings, corporate jargon and shabby offices are all in the firing line in an energetic out of home campaign from the flexible workspace brand

Pinned by: Jeevan Hammond

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Age UK

By Neverland

Age UK's latest campaign focuses on the need, in a rapidly ageing society, for a national conversation about age and looks to recruit people…

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Rightmove

By Neverland

The poster gives Rightmove's recently launched OOH series a festive twist. The series was creative to highlight the unparalleled variety of …

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New work

On The Beach

By Quiet Storm

On the Beach OOH campaign has launched for its expansion into the Republic of Ireland. The brands first OOH campaign will be lighting up Dub…

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New work

KFC

By Mother London

Perfume bottles, bunkbeds, a summer holiday, a watch and the KFC logo transform into the iconic bunless burger—borrowing aesthetics from oth…

Pinned by: Sophie Urquhart

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Rankin snaps Great Ormond Street’s school photo day

The campaign aims to ensure that no child misses a key milestone.

Pinned by: Sophie Urquhart

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Aldi created bin bag couture for London Fashion Week

The marketing stunt capitalised on a cultural moment to showcase Aldi’s affordable products.

Pinned by: Sophie Urquhart

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New work

Stella Artois

By Grey London

Grey London’s "Claustrobars" campaign for Stella Artois, shot by Ale Burset, captures the universal experience of crowded bars. Part of the …

Pinned by: Sophie Urquhart

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New work

DREAMIES™

By adam&eveDDB

No pack of DREAMIES™ treats are safe as hundreds of cats claw across billboards as part of a new out of home (OOH) and social campaign, sho…

Pinned by: Sophie Urquhart

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New work

Maltesers

By T&P

Maltesers x T&P's new Pinterest campaign uses disruptive, minimalist imagery and whimsical line drawings to re-establish the brand's unique …

Pinned by: Olivia Benjamin

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Case study

The Financial Times - Source: FT

By thirty6

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New work

Uber

By Mother London

Brits love planning ahead - ask any sunbed at 7am. Uber brought one of Britain’s classic holiday behaviours to the streets of London - su…

Pinned by: Olivia Benjamin

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New work

Times Radio

By T&P

Overwhelmed by news noise? Times Radio's new campaign shows understanding starts with listening. Featuring bold imagery of political figures…

Pinned by: Olivia Benjamin

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New work

London Heathrow

By St Luke's

Our new campaign for Heathrow reimagines its iconic LHR code to capture the joy of travel from awe-inspiring ‘WOW’ moments to restful ‘ZZZ’…

Pinned by: Olivia Benjamin

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New work

LoungesTV

By thirty6

Spotify, TikTok and Youtube totally dominate the creator content platform space and they abuse that power. So we took them on and called the…

Pinned by: Olivia Benjamin

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Fuel Your Imagination

Cornetto partners with photographer Sam Youkilis for summer campaign

The latest iteration of the ‘Unwrap the Summer’ platform captures the feeling of summer.

Pinned by: Olivia Benjamin

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Trend

Wise challenges traditional banking

The out of home campaign positions Wise as a smarter alternative to banking.

Pinned by: Olivia Benjamin

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