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British Arrows 2025

New work

Auto Trader

By RCP

Auto Trader needed to shift from a second-hand car brand to a tech-driven leader in new and electric cars. Our campaign, Brand New Cars Foun…

Pinned by: Sophie Urquhart

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Ford

By Wieden+Kennedy London

The legend is back. An icon rewired, the New All-Electric Capri. Embrace the future with a nod to the past. Directed by Anton Tammi (Famous …

Pinned by: Sophie Urquhart

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New work

Three Mobile

By Wonderhood Studios

The latest reimagining of Three's Life Needs A Big Network brand platform highlights the importance of emotional connection, and brings to l…

Pinned by: Sophie Urquhart

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The Entertainer

By adam&eveDDB

This campaign is inspired by the deep love kids develop for their obsessions – a passion which is shared by The Entertainer. The film featur…

Pinned by: Sophie Urquhart

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Case study

This My Space This is ME45

By T&P

Pinned by: Sophie Urquhart

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Make My Money Matter

By Lucky Generals

We transformed Benedict Cumberbatch into a hot and sweaty sauna-loving CEO of a company using pension savers’ money to destroy the world’s f…

Pinned by: Sophie Urquhart

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PETA

By Grey London

British farming likes you to imagine green pastures and idyllic barnyard scenes of years gone by but we draw attention to the fact this this…

Pinned by: Sophie Urquhart

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Disney

By adam&eveDDB

We helped Disney craft a heartwarming and magical holiday short. Following a brief to share the magic of Disney with the world this holiday …

Pinned by: Sophie Urquhart

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Netflix & Just Eat

By DEPT®

DEPT® cooked up a viral hit for Just Eat and Netflix with a "Squid Game" campaign. The instantly recognizable pink soldiers and dalgona cand…

Pinned by: Sophie Urquhart

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New work

Women's Aid

By ELVIS

The Ignored Emergency campaign for Women’s Aid reveals how deadly and widespread domestic abuse is across England. Domestic abuse often goes…

Pinned by: Sophie Urquhart

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New work

Nike

By Wieden+Kennedy London

Nike Euros campaign centres on sacrifices made by stars. Featuring the stars Kylian Mbappé, Erling Haaland, Jamal Musiala, and Vinicius Júni…

Pinned by: Sophie Urquhart

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New work

Nike

By Wieden+Kennedy London

No one has given more to their sport. Or left it all on the court every single time. Rafael Nadal showed us what it takes to be the greates…

Pinned by: Sophie Urquhart

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New work

International Paralympic Committee

By adam&eveDDB

This campaign dispels harmful misconceptions about the Paralympics in an aim to drive viewership. Featuring Paralympic taekwondo athlete Amy…

Pinned by: Sophie Urquhart

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New work

M&S

By Mother London

The theme for the season is sun, sea, and a stylish wardrobe - playfully brought to life in a colourful campaign, the campaign will feature …

Pinned by: Sophie Urquhart

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New work

Lloyds

By adam&eveDDB

This film expands upon Lloyds' recent campaign, which shows how the redesigned mobile banking app puts the power of finance in people’s hand…

Pinned by: Sophie Urquhart

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New work

Lurpak

By Wieden+Kennedy London

Lurpak is smashing expectations of vegan food options with an ad promoting its plant-based version. “Crush expectations” by Wieden & Kenned…

Pinned by: Sophie Urquhart

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New work

Marmite

By adam&eveDDB

With over 700,000 Brits living in the US, with little or no access to Marmite, in a 360-recruitment campaign, we called on Brits travelling …

Pinned by: Sophie Urquhart

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New work

KFC

By Mother London

The new KFC campaign embraces the reality of BBQ Season in Britain, a season usually drenched and soaked in rain with a series of OOH alongs…

Pinned by: Sophie Urquhart

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New work

Dreamies

By adam&eveDDB

With research claiming that 95% of cats find Dreamies irresistible, we set out to prove that the 5% of cats that don't go crazy for the cat …

Pinned by: Sophie Urquhart

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Hot Pick

Axe hits the right notes for new fragrance with music video

Set to Bizarrap’s remix of ‘What Is Love’, the advert, created by Lola MullenLowe, bucks the short-form content trend

Pinned by: Sophie Urquhart

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New work

Malibu

By Wieden+Kennedy London

Malibu and Tom Daley have launched a new campaign entitled 'Don't Drink and Dive' to raise awareness of the dangers of drinking alcohol in/a…

Pinned by: Sophie Urquhart

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New work

Sela & Newcastle FC

By VML

Unsilence The Crowd is a powerful campaign designed to improve fan accessibility in football by using haptic technology while raising awaren…

Pinned by: Sophie Urquhart

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New work

Twix

By T&P

Twix drops the first Twixmas anthem! ???? Partnering with D Double E & Nella Rose, the track celebrates chilling between Christmas & New Yea…

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New work

Vodafone TV Play

By Grey London

The launch of TV Play is a huge moment for the brand, landing them a player in the crowded home entertainment space. To do this with credibi…

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New work

FIGS

By Mother London

FIGS created a campaign where healthcare professionals are portrayed as builders of bodies that break records to coincide with the Olympics.…

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New work

Revolut

By Anomaly

With a clear message to financial optimists to believe in a financial experience where anything could be possible, the campaign captures all…

Pinned by: Sophie Urquhart

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