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Georgie Moreton

Deputy Editor, BITE Creativebrief

About

Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.


More from Georgie Moreton

Fuel Your Imagination

Bristol City Council launch out-of-home call for carers campaign

By Georgie Moreton

BlowUp Media has donated one of its most prominent billboard sites to support the city’s urgent call for carers.

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Voices

Wieden+Kennedy London launch LGBTQIA+ calendar

By Georgie Moreton

The ‘Today is Gay’ free calendar plug-in celebrates LGBTQIA+ history 365 days a year.

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Hot Pick

Truant’s ‘The Missing Shirt’ tackles underrepresentation

By Georgie Moreton

The campaign for the first-ever retro football shirt Is fronted by ex-lioness Claire Rafferty.

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Fuel Your Imagination

Berghaus embraces the spirit of a Manchester summer

By Georgie Moreton

The campaign from OK Cool celebrates the spirit of Manchester in the lead up to Oasis comeback gigs.

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Trend

Slow Projects and Back Market team up with midfielder Grace Cliton

By Georgie Moreton

The limited-edition upcycled collection is a celebration of women in football.

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Trend

England and Wales Cricket Board tap Bend It Like Beckham director for match trailer

By Georgie Moreton

The blockbuster style trailer launches ahead of the highly anticipated England vs. India Women series.

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Hot Pick

Cornish Orchards Cider passes the truth test

By Georgie Moreton

The summer campaign from The Corner is designed to build trust and highlight the freshness of the brand.

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Fuel Your Imagination

Superman takes to the shard ahead of movie launch

By Georgie Moreton

The installation saw Superman suspended on London’s tallest building at over 300 metres high.

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Thought Leadership

The PRCA’s Top Digital Winners from Cannes Lions

By Georgie Moreton

The leading digital, social and influencer work shows that creativity continues to be the industry’s greatest asset.

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Trend

Alexia Putellas tells her footballing story in stickers

By Georgie Moreton

The campaign from Jung von Matt Sports spotlights the importance of storytelling and collectables in pushing forward the women’s game.

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Fuel Your Imagination

Habitat and Pinterest partner to serve home inspiration

By Georgie Moreton

The campaign aims to show how well-chosen furniture pieces can transform a home through visual storytelling.

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Thought Leadership

Three Things on a Thursday: A summer of women’s sport

By Georgie Moreton

BITE’s round up of the most read articles on the Creativebrief platform.

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Fuel Your Imagination

Reebok creates limited edition with golf brand Manors

By Georgie Moreton

The expressive campaign from Stink Studios emphasises a more modern approach to golf marketing.

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Thought Leadership

Creativebrief unveils the social and influencer trends impacting brands in 2025

By Georgie Moreton

The Social Sells report pulls on insights from brands and agencies to lift the lid on the new era of social and influencer-driven creativity.

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Trend

Whirlpool transforms dancing washers into discounts

By Georgie Moreton

The social campaign from VML Mexico engaged audiences with humour, technical diagnosis and customer rewards.

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