Loading...
Loading...

Georgie Moreton

Deputy Editor, BITE Creativebrief

About

Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.


More from Georgie Moreton

Trend

Ad Net Zero hits five-year milestone

By Georgie Moreton

New data underlines the importance of sustainability in business growth.

Read more
Fuel Your Imagination

Snapchat unveils Winter Village to attract digital shoppers

By Georgie Moreton

The AR festive retail experience features brands Chopard, Lancôme and BOSS.

Read more
Thought Leadership

Lessons in inclusion from Outvertising 2025

By Georgie Moreton

Outvertising Live gathered marketers to equip them with the evidence, tools and confidence to deliver more frequent and more authentic LGBTQIA+ inclusive campaigns.

Read more
Fuel Your Imagination

Wicked: For Good transforms Brick Lane into yellow brick road

By Georgie Moreton

The stunt marks the launch of Wicked: For Good in cinemas

Read more
Trend

Christmas gets ‘Grinched’ at McDonald’s

By Georgie Moreton

The mischievous festive cross-channel campaign from Leo’s sees the Grinch interact with audiences at every touchpoint.

Read more
Fuel Your Imagination

Pepsi Max launches festive experience

By Georgie Moreton

The ‘Put it on Ice Bar’ offers shoppers a chance to play games, drink cocktails and enjoy the festive season.

Read more
Trend

Gerety Jury consider how creative leaders can ‘unslop AI’

By Georgie Moreton

The event saw industry leaders examine the risks and potential of AI.

Read more
Fuel Your Imagination

The North Face spotlights grassroots grime talent in new campaign

By Georgie Moreton

The campaign from Drum and PHD Worldwide invites upcoming producers to remix an exclusive track from D Double E.

Read more
Thought Leadership

Will 2025 be the year that joyful simplicity rules Christmas advertising?

By Georgie Moreton

Industry leaders share how the creative industries can best connect with audiences during the festive period.

Read more
Voices

Trans+ History Week invests in Trans+ creatives

By Georgie Moreton

T20 Trans+ creatives in partnership with QueerAF to author, illustrate and produce original content for the week.

Read more
Trend

Disney’s heartwarming holiday short celebrates friendship

By Georgie Moreton

The festive campaign from Adam&EveDDB has once again been directed by acclaimed director Taika Waititi.

Read more
Trend

PETA exposes the hidden cruelties of Christmas dinner

By Georgie Moreton

The ‘Christmassacre’ campaign from Grey London urges audiences to go vegan.

Read more
Thought Leadership

Closing the action-intention gap

By Georgie Moreton

Industry leaders unpicked how brands and marketers can use behavioural science to help facilitate meaningful change at 23red’s Decoding the Intention-Action Gap event.

Read more
Trend

Tesco celebrates perfectly imperfect Christmases

By Georgie Moreton

The campaign from BBH moves away from a single hero film to reflect multiple festive experiences.

Read more
Trend

JD Sports hands creative control to young creators

By Georgie Moreton

The seasonal campaign is shot entirely on phones by 286 young creators aged 16-25.

Read more