Ad Net Zero hits five-year milestone
New data underlines the importance of sustainability in business growth.
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Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.
New data underlines the importance of sustainability in business growth.
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The AR festive retail experience features brands Chopard, Lancôme and BOSS.
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Outvertising Live gathered marketers to equip them with the evidence, tools and confidence to deliver more frequent and more authentic LGBTQIA+ inclusive campaigns.
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The stunt marks the launch of Wicked: For Good in cinemas
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The mischievous festive cross-channel campaign from Leo’s sees the Grinch interact with audiences at every touchpoint.
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The ‘Put it on Ice Bar’ offers shoppers a chance to play games, drink cocktails and enjoy the festive season.
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The event saw industry leaders examine the risks and potential of AI.
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The campaign from Drum and PHD Worldwide invites upcoming producers to remix an exclusive track from D Double E.
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Industry leaders share how the creative industries can best connect with audiences during the festive period.
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T20 Trans+ creatives in partnership with QueerAF to author, illustrate and produce original content for the week.
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The festive campaign from Adam&EveDDB has once again been directed by acclaimed director Taika Waititi.
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The ‘Christmassacre’ campaign from Grey London urges audiences to go vegan.
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Industry leaders unpicked how brands and marketers can use behavioural science to help facilitate meaningful change at 23red’s Decoding the Intention-Action Gap event.
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The campaign from BBH moves away from a single hero film to reflect multiple festive experiences.
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The seasonal campaign is shot entirely on phones by 286 young creators aged 16-25.
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