By Izzy Ashton
As an industry, authentic representation comes from diversifying the minds in the room where the marketing is made, on sets where creative is realised and in front of the camera as well.
This is a unique opportunity to learn about bringing stories to life, from the very best.
By David Lucas
David Lucas, Head of Technology at 3 Monkeys Zeno introduces the agency’s latest research exploring the imperatives for technology media relations through the pandemic and beyond.
By Aaron Wells
Aaron Wells, Marketing Director at Big Cat introduces a white paper exploring shifting consumer behaviour and offering brands new ways to navigate the changing landscape.
Austen Donnellan, New Business Director at Bray Leino introduces the agency’s 2020 Food & Drink Report exploring some key reactions to lockdown with the wider long-term context.
By Izzy Ashton
Although this year is unlike any other, marked by pervasive global uncertainty, we are still inspired by inclusive industry leaders, stereotype-busting campaigns and the hope that a new generation of creatives bring.
By Nicola Kemp
From the resurgence of the Black Lives Matter movement to the climate crisis, it is no longer hyperbole to declare that business as usual is no longer business at all.
By Paul Jacobs
Paul Jacobs, Co-Founder and Managing Partner of Wax/On explores what the future looks like for the UK retail scene, how consumer perception has been impacted & how brands have responded to the crisis.
By Izzy Ashton
With our new normal comes a new way of living for many and a new marketing landscape to navigate.
By Nicola Kemp
Research from Momentum Worldwide underlines that trends such as bulk buying and direct to consumer are here to stay.
By Tom Poynter
Southpaw’s Zoom panel explored why adopting the mantra of ‘Keep Calm & Brand Build’ will ensure your brand thrives in a crisis
By Nicola Kemp
In the midst of a global pandemic, the case for brand purpose has fundamentally shifted.
By Nicola Kemp
Personal brand building has always been key to the creative industries but all too often publications and platforms rely too much on asking ‘is he a name?’
By Rahul Titus
Rahul Titus, Head of Influence at Ogilvy UK introduces the agency’s latest report about the evolution of influencer marketing during COVID-19 and offers the trends to look for post-lockdown.
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