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Thought Leadership

Why now is the time for brands to rip up the rulebook in women’s sport

By Georgie Moreton

At House 337’s The Miseducation of Women’s sport event industry leaders outlined the breadth of opportunity in women’s sport and how marketers can get involved.

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Thought Leadership

Gerety Jury Insights: Joy, simplicity and AI-enabled failure

By Georgie Moreton

The UK Gerety Awards Jury shares insights and learnings from this year’s Gerety award-winning entries.

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Thought Leadership

Three Things on a Thursday: Inclusion drives innovation

By Nicola Kemp

BITE’s regular round up of the most read articles on the Creativebrief platform sheds joy on inclusive marketing.

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Thought Leadership

2025 Cannes Predictions from 15 Years of Trends

By Jon Evans

Jon Evans, Chief Customer Officer at System1 predicts Cannes 2025’s golden moments for marketing.

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Thought Leadership

The balance of volume and value in marketing

By Georgie Moreton

Do brands need to switch gears from volume to ensuring the value of marketing messages targeting overwhelmed consumers?

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Thought Leadership

UK Advertising brings UK creativity to Cannes Lions

By Nicola Kemp

The Government-backed trade mission is part of a wider strategy to accelerate the international growth of its creative industries.

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Thought Leadership

Influencer and e-commerce drive UK advertising growth

By Nicola Kemp

The Advertising Pays 2025 report from the Advertising Association reveals the significant economic contribution of the UK advertising industry.

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Thought Leadership

Five learnings from the IPA Talent and Diversity Conference

By Georgie Moreton

Industry leaders share the importance of prioritizing talent at a time when DEI is under threat.

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Thought Leadership

Three Things on a Thursday: Inclusion, learning and celebration

By Georgie Moreton

BITE’s fortnightly round up of the most read articles on the Creativebrief platform sheds joy on inclusive marketing.

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Thought Leadership

Carving out space for creativity and beating burnout

By Georgie Moreton

In an always on marketing ecosystem, BITE asks how can leaders carve out space for talent to thrive.

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Thought Leadership

Three Things on a Thursday: The power of progressive leadership

By Nicola Kemp

BITE’s fortnightly round up of the most read articles on the Creativebrief platform shows the power of progressive creative leadership.

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Thought Leadership

Three Things on a Thursday: Smashing stereotypes

By Georgie Moreton

BITE’s fortnightly round up of the most read articles on the Creativebrief platform underline the power of challenging the status quo.

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Thought Leadership

‘Creativity is the UK’s greatest export’

By Nicola Kemp

The UK Advertising Exports Group (UKAEG) has announced the return of the Leadership Icon Award for 2025

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Thought Leadership

Will the Women’s Rugby World Cup be a tipping point for sponsorship?

By Nicola Kemp

We asked industry experts if 2025 will bring much-needed marketing momentum to the women’s game.

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