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Thought Leadership

Gerety Awards announces In-House Agency Of The Year Award

By Nicola Kemp

The awards, which judge advertising through the female lens, have launched a new category to recognise the creative firepower of in-house agencies.

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Thought Leadership

‘Your own courage is in your control’

By Nicola Kemp

Ade Onilude, Founder and Chief Executive Officer of the Women in Marketing Community Interest Company, on overcoming overwhelm and celebrating longevity.

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Thought Leadership

Three Things on Thursday: Women’s health, energy setting and Advertising Week

By Nicola Kemp

BITE’s fortnightly round up of the most read articles on the Creativebrief platform spans closing the gender health gap, energy setting and Advertising Week Europe.

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Thought Leadership

Going further not faster in a polarised world

By Nicola Kemp

Industry leaders share how they are protecting their energy in the midst of the competing demands and cultural chaos of 2025.

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Thought Leadership

Protecting energy matters

By Georgie Moreton

At the IPA’s International Women’s Day Stepping into the Spotlight event industry leaders discuss the importance of protecting energy in polarising times.

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Thought Leadership

Three Things on a Thursday: Supporting, celebrating and standing by women

By Georgie Moreton

BITE’s weekly round up of the most read features on the Creativebrief platform underlines the importance of creating space for women to thrive in the workplace.

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Thought Leadership

Supporting women through the messy middle of their careers

By Nicola Kemp

International Women’s Day may well be over, but progressive agency leaders remain focused on supporting women at every stage of their careers.

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Thought Leadership

Creativebrief research reveals marketing’s ‘curiosity gap’

By Nicola Kemp

The report revealed that while marketing leaders believe that curiosity is essential for successful marketing, market conditions are preventing progress.

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Thought Leadership

‘Go own it. Go find the opportunity’

By Georgie Moreton

Lindsey Irvine, Chief Marketing Officer at Square, discusses empathy, grit and making an impact for the Behind the Face of Success podcast with Visha Kudhail.

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Thought Leadership

Has International Women’s Day jumped the marketing shark?

By Nicola Kemp

It is easy to be cynical about performative feminism but industry experts agree that the original activism which inspired IWD has never been more necessary.

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Thought Leadership

What brands should know about Generation Alpha

By Jeevan Georgina Hammond

The Kite Factory’s Generation Alpha Playbook event underlined why brands must pay attention to young people.

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Thought Leadership

Three Things on a Thursday: Overwhelm, IWD and progressive creativity

By Jeevan Georgina Hammond

BITE’s weekly round up of the most read features on the Creativebrief platform spans Arsenal tackling stains and IWD addressing violence against women.

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Thought Leadership

Should brands be doing more to help consumers ditch the doom scroll?

By Georgie Moreton

With increasing attention on the negative impact of social media on consumers’ mental health, a growing number of brands are advocating for IRL connection.

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Thought Leadership

Three Things on a Thursday: Reflection, responsibility and double standards

By Georgie Moreton

BITE’s weekly series rounds up the must-read articles of the week.

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