BITE Focus

How do you solve a problem like staying creative in the midst of a global pandemic?

Practical tips from creative leaders and entrepreneurs about how to get shit done in the midst of the current crisis.

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BITE Focus

It’s the most wonderful time of the year

In our Big Christmas Focus for this unprecedented year, read about the ads that have captured the community spirit, delivered some festive magic and urged compassion and empathy from each and every one of us.

By Izzy Ashton

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BITE Focus

Platform’s launch underlines need for new models in adland for brands and talent

In the midst of this crisis, the drive to do things differently may well be born just as much from necessity as traditional entrepreneurial spirit, as Kate Bosomworth and Justin Tindall are demonstrating with Platform.

By Nicola Kemp

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BITE Focus

“Empathy is the first step to opening the doors to change”

Swiss, Founder of Black Pound Day and Shadi-Sade Sarreshtehdarzadeh, Strategy Director at Ogilvy & Strategist at Ogilvy Roots on the vital work being done to amplify Black-owned businesses.

By Izzy Ashton

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BITE Focus

It is possible to raise the bar: Gerety Awards 2020

With women’s careers disproportionately affected by the ongoing crisis, a panel of Gerety Awards judges highlight the importance of creating space for different voices to thrive.

By Izzy Ashton

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BITE Focus

Mummy, what did you do during the great COVID crisis?

Nicola Kemp, Editorial Director at Creativebrief, explores the greatest threat to gender equality in our generation and the crisis of inclusion that is materialising, at AdWeek 2020.

By Izzy Ashton

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BITE Focus

“Playing it safe is the riskiest thing you can do”: Effie’s Ideas That Work 2020 Summit

Nicola Kemp, Editorial Director at Creativebrief hosted a panel that explored what makes for effective work and how marketers should be operating in an ever-changing communications landscape.

By Izzy Ashton

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BITE Focus

Samsung puts purpose into action with Not A School

Samsung’s educational programme is now entering its second year to educate and empower the next generation of social innovators and pioneers.

By Izzy Ashton

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BITE Focus

Change the Narrative: Why now is the time for advertising to tell the truth about women in advertising

At ZEE MELT 2020, Nicola Kemp, Editorial Director at Creativebrief, argued that now is time to tell the truth about women’s lived experiences in advertising.

By Izzy Ashton

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BITE Focus

“It’s the biggest issue affecting women and children in this country”

How Avon, Refuge and Red Consultancy raised awareness of domestic abuse during lockdown.

By Izzy Ashton

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BITE Focus

“Brands need to act with a conscience”

How Haribo and Quiet Storm kept childlike escapism going during lockdown.

By Izzy Ashton

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BITE Focus

“You’ve got to earn your place as a brand”

How WaterWipes and The Brooklyn Brothers pivoted their marketing strategy to be a support network for parents in the midst of the pandemic.

By Izzy Ashton

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BITE Focus

BITE’s Big Lockdown Read: Part 2

Finding time to switch off has perhaps never been simultaneously more difficult or more vital to both our mental health but also our own personal development.

By Izzy Ashton

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BITE Focus

“We’re doing more than selling soap”

How MullenLowe and Lifebuoy put a forty-year partnership to the test to relaunch the brand in the UK during lockdown.

By Izzy Ashton

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BITE Focus

“Sometimes it is good to just switch off and step back”

How CALM and adam&eveDDB worked together to control consumers’ online news consumption in the wake of the Coronavirus crisis.

By Izzy Ashton

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