BITE Focus

“Trust your team, trust your clients, trust the work”

Oreo and Digitas on how vulnerability empowered a creative partnership under lockdown.

By Izzy Ashton

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BITE Focus

Sky & Shutterstock partner to offer creative help to SMEs during the pandemic

By giving UK SMEs the opportunity to advertise on Sky for the first time for free, the SME250 scheme underlines the power of an action-orientated approach to marketing in the crisis.

By Izzy Ashton

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BITE Focus

“The only choice is to use it as a force for good”

How Football Beyond Borders and Dark Horses turned to virtual worlds to build connections

By Izzy Ashton

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BITE’s Big Lockdown Read

In the midst of a fundamental shift in business and society at large, making the time for learning and reading has never been more vital.

By Nicola Kemp

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BITE Focus

From Last Orders to getting back on the bar stool

How Carlsberg and Fold7 elevated brand building in the wake of the Coronavirus crisis.

By Nicola Kemp

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BITE Focus

“If you are a creative, you need an audience”: How ENGINE and Jägermeister got the (virtual) party started

In the absence of physical gatherings, brands stepped in to fill the gaps, to support local businesses and keep people partying, even when they were physically separated.

By Izzy Ashton

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“Clients get the work they deserve”: How British Gas and The&Partnership showed they are 'Here to Solve', even during coronavirus

Gone was Wilbur the Penguin and the animated world; in his place was ‘Here to Solve’ focused on driving a change of perspective and shifting consumer perceptions.

By Izzy Ashton

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“We are on the right side of history if we speak out”: MRSpride on advocacy, representation and insight

MRSpride’s event explored the power of agency, the importance of partnerships and of telling marginalised stories in mainstream culture.

By Izzy Ashton

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BITE Focus

From festivals to out of home when everyone was at home

How HUN Wine and TBWA pivoted its marketing strategy to bring lightness to lockdown with wine in a can.

By Izzy Ashton

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BITE Focus

“If you’re one team, trust is built within it”: How Persil and MullenLowe pivoted to celebrate staying home during lockdown

The brand that has long been the proponent of Dirt is Good and outdoor play, suddenly had a new tagline to offer.

By Izzy Ashton

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The anti-panic buying model: How Bother and Wax/On are simplifying the weekly shop

Douglas Morton, Founder of Bother and Ben Hooper, Creative Partner at Wax/On on the power of collaboration, brand self-awareness and being inspired by disruption.

By Izzy Ashton

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#TheBigMissYou: How Fox and Hare found a silver lining for The Big Issue

How The Big Issue and Fox and Hare turned to creativity in the crisis to fill The Big Issue’s funding gap.

By Nicola Kemp

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BITE Focus

We are not “all in it together”

Research from Mother and davies+mckerr has unpacked how consumer behaviour is really shifting under lockdown.

By Izzy Ashton

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BITE Focus

Love under lockdown: How eharmony and The Specialist Works brought virtual matchmaking to the masses

A relationship of mutual trust enabled this dating giant to seamlessly roll out a new feature, launch it to market and pivot a media plan to help people find love under lockdown.

By Izzy Ashton

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BITE Focus

WACL Gather 2020: Go Further Together

Syl Saller CBE, outgoing CMO of Diageo and Camilla Harrisson, CEO of Anomaly, discussed the importance of psychological safety at work as WACL Gather went virtual.

By Izzy Ashton

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