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Old dogs and new AI tricks: Applying generative AI to the creative flow
By Grant Hunter
Grant Hunter, Founder of Cosmic Microwave on overcoming AI overwhelm to unleash creative opportunity.
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Playful marketing: standing out in a world of sameness
Brands must embrace more playful content strategies to stand out and hold attention.
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Bring back the grand gesture
George Bartlett, Associate Creative Director at Truant London, on going big on love for Valentine’s Day campaigns.
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Veganary might be over, but plant-based brands need year round connection
By Josh Pearce and Sean Johnson
Josh Pearce and Sean Johnson, creative directors at Dark Horses, on why marketing for vegan brands needs to evolve.
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The luxury effect on experiential marketing
By James Barnes
How brands can learn from the luxury sector to create campaigns that capture attention, drive engagement and build brand loyalty.
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Super Bowl LIX: How brands can score a creative touchdown
Robert Volten, Business Lead at Chuck Studios, urges brands to stop renting fame, and build something that lasts.
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Business to everybody
By Graeme Baker
Graeme Baker on finding the fun in B2B, to better connect with business audiences.
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Girl maths in action – five ways brands can support women today
By Susan Riley
In a world where money matters brands have an opportunity to educate and support.
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Using AI in design to disrupt conventions
How can we use AI to ensure that the design work we produce stands out, rather than blend into a sea of conventionality?
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Nostalgia vs innovation: Embracing retro tech
Despite the pace of technological advancements and the multitude of opportunities it offers, Gen Z has been drawn to retro technology and the nostalgia it evokes.
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Why Super Bowl ads can lose the celebrities and still win
By Vanessa Chin
Celebrities don’t equate to sure fire hits in the much-coveted Super Bowl ad breaks, writes Vanessa Chin, SVP of Marketing at System1.
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Reimagining internal comms in 2025 to power cultural endurance
By Jo Singleton
Your employees are your best advocates, says Jo Singleton, Employee Communications and Engagement Director at Smarts.
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The creator economy: A lifelong opportunity for brands
By Tebo Mpanza
Tebo Mpanza on finding ways to connect with audiences at every life stage.
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Teach an old dog new(s) tricks
By Lotte Jones
Lotte Jones, Chief Commercial Officer, The News Movement, on the publishing landscape’s lessons for brands.