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Learning from 2024 to inform creativity in 2025
Craig Roderick looks at some of the biggest trends of 2024 to take in to the year ahead.
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2025: The start of the creator era
From the rise of Creator Entrepreneurs to the rise of long-form content, Thomas Walters, Europe CEO and co-founder of Billion Dollar Boy on the year ahead for the Creator economy.
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2025. The great reset? Or more of a change of mindset?
By Robin Upshon
Robin Upshon urges the industry to evolve and embrace the opportunities created by AI.
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Social media is only going to get louder, stranger, and more unpredictable in 2025
By Allan Blair
Allan Blair shares some of the major trends set to dominate social media this year.
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How Converse refused to conform at Christmas
Vilde Tobiassen, Senior Art Director at MOX, on going against the tide and embracing the feral energy of brat for winter with the ‘night b4 xcxmas’.
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‘Tis the social season: Rethinking Christmas campaigns
By Ines Casas
Ines Casas, Social Director at eight&four, on moving Christmas storytelling from TV to social media.
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What does it take to be memorable in 2025?
Charlotte Black, Chief Strategy Officer at Saffron Brand Consultants, explains that brands need to build positive emotional connections with consumers.
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Climate crisis: Advertising needs to be in the room
By Alex Murray
Alex Murray, Head of Advocacy at Conscious Advertising Network, on key learnings from COP29 for advertising.
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Fandom and AI – Endless creativity or the death of originality?
By Tom Sneddon
AI can help brands to harness the power of fandom.
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From niche to mass: Spotting emerging cultures in fandoms
Finding the right fandoms to tap into can help brands build deeper connections.
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Reclaiming joy online: How brands can embrace the liveable web in 2025
Paul Greenwood, Global Head of Research & Insight at We Are Social, on making the internet fun again.
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Beyond the trend: making fandoms work for your brand
How brands can better understand fandoms and start embedding themselves into fan communities with purpose and impact.
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Empowering brands through women’s sports: a winning play for growth and connection
Investing in women’s sport is a strategic advantage for B2B brands.
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Lights, camera, advertise: why cinema and fandoms are a box-office smash for brands
The focus of cinema in tandem with the power of fandom gives brands the opportunity to connect with a deeply engaged audience.