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Why brand experience is a marriage of art and science
By Trin Basra
Technology, behavioural science and human emotion are key ingredients for brand experience, writes Trin Basra.
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The positive power of film fandoms in marketing
By David Kapur
In a polarising media ecosystem fandoms are a vital way for brands to raise awareness amongst mass audiences.
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How brands can strike the right balance between AI and creativity
AI affords brands the opportunity to successfully deliver personalisation at scale, but creativity still matters writes Bella Ali-Khan.
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Beyond Ramadan: Building year-round connections with Muslim consumers
By Jameel Amini
How can brands use Ramadan as a launch pad for year-round connection authentic with their Muslim consumers?
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Shifts in policy and culture mean advertising must be more purposeful than ever
By Olly Lawder
It is essential that the industry stays connected to the real concerns of consumers to shape purpose-driven strategies.
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How brands can curb the dangers of wellness misinformation
Netflix's Apple Cider Vinegar brings to life how easily misinformation can spread.
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We’re on the precipice of a moral vacuum: it’s time to stop opting for easy over good
The advertising industry has a pivotal role to play in creating a more ethical and sustainable media ecosystem.
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Fashion Week beyond the runway
By Alex Wilson
Gung Ho’s Alex Wilson explores the fashion trends making an impact on and off the runway.
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Building trust-based client relationships: The foundation for long-term success
By Nik Windsor
Clients seek to align with partners who share their values.
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Gen Z and Gen Alpha want brands that understand their passions
Understanding where young audiences spend their time is helpful but understanding passions forms deeper brand audience relationships.
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Corporate PR: Embracing authenticity, AI, and purpose-driven communication
The future of corporate PR is transparent, tech-driven, and purposeful, writes Ronn Torossian.
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The Art of Desire: How luxury brands use experiential to draw in new customers
By Lucy Bairner
Lessons from the luxury market on being memorable to create lasting connections.
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In our influencers era: How Arts and Theatre PRs are embracing the digital age
By Lorn Elvin
Influencers are bringing new audiences and perspectives into theatre.
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IRL brand experiences - bigger budgets for a bigger appetite
By Chris Newell
Why in real life brand marketing is growing with the shift from digital to real-life connections.