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Trend

Five steps to realise success in sustainability in 2025

By Tim Collier

Tim Collier, Head of UK and Northern Europe at Scope3, on the need for advertising’s change in mindset when it comes to sustainability.

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New year, new idea? Why we shouldn’t get hung up on novelty

By Daisy Pack

Hunter PR Managing Director, Daisy Pack, believes great ideas aren’t born in isolation.

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The Year Ahead: Creativity in Social Media

By Chris Cookson

Chris Cookson, CEO & Co-Founder of Uncovered, on how brands can best engage with social media to connect with audiences.

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Make 2025 a year of responsible advertising

By Stephen Woodford

Advertising businesses that prioritise trust, inclusion, and sustainability, will not only thrive but inspire positive change, writes Stephen Woodford, CEO of the Advertising Association.

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From performance to performative: why we need to put the artistry back into digital

By Matt Holt

In a world where data, metrics and algorithms dominate, Matt Holt looks to create digital environments where creativity can be found in the unexpected.

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Creativity in 2025: Smaller, sharper, and a little less purposeful

By Scott Dimbleby

Scott Dimbleby strives for a year of embracing fun and humour to offer audiences escapism.

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The year ahead for creativity: A “new” approach to new business

By Oya Mustafa

Recipe’s Oya Mustafa is embracing a shift from transactional growth to lasting relationships and from short-term fixes to long-term value creation.

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The ice cream days: An agency client marriage that keeps getting better

By Tom Elliston

LOLA MullenLowe’s Tom Elliston on finding pleasure in a long lasting client relationship

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‘The creative industry is facing a crisis of sameness’

By Alex Wilson

The Gung Ho team reflects on 2024 to embrace a mindset of evolution and cut through in 2025.

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Learning from 2024 to inform creativity in 2025

By Craig Roderick

Craig Roderick looks at some of the biggest trends of 2024 to take in to the year ahead.

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2025: The start of the creator era

By Thomas Walters

From the rise of Creator Entrepreneurs to the rise of long-form content, Thomas Walters, Europe CEO and co-founder of Billion Dollar Boy on the year ahead for the Creator economy.

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2025. The great reset? Or more of a change of mindset?

By Robin Upshon

Robin Upshon urges the industry to evolve and embrace the opportunities created by AI.

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Social media is only going to get louder, stranger, and more unpredictable in 2025

By Allan Blair

Allan Blair shares some of the major trends set to dominate social media this year.

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How Converse refused to conform at Christmas

By Vilde Tobiassen

Vilde Tobiassen, Senior Art Director at MOX, on going against the tide and embracing the feral energy of brat for winter with the ‘night b4 xcxmas’.

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