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Taking Action in a Polycrisis
By John Clark
Today’s turbulent times offer brands the opportunity to fill the leadership gap and provide real solutions, writes John Clark, Strategy Director at Coley Porter Bell
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The myth of the ethical consumer
By Florencia Lujani and Harriet Kingaby
Media Bounty’s ‘Beyond the climate bubble’ research shows that although the majority of consumers believe in climate change they are yet to buy sustainable products.
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Getting purpose right
By Esther Duran
In a time where brands are unable to compromise on sustainability, accountability and empathy, brand purpose plays a vital role in an organisation’s success
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The New Financial Feminism
How today’s young women are seeking liberation by demanding that men pick up the bill
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The freedom of restriction: why regulation is good for creativity
By Algy Sharman
The ad industry should be well prepped for the introduction of regulation and look toward the opportunities
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Why supermarkets need to get super social in the cost of living crisis
The need to communicate with consumers during difficult times makes social a valuable tool
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From STD cakes to campaigning for ‘real’ beauty - why brand is key in destigmatising health-taboos
By Rachel Cook
Striking the right tone and listening to consumers can see communications help change the health industry for the better
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2023: moving from purpose to impact
By Nicole Green
Inclusivity is a priority and should be baked into every business decision.
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Niche communities: how the Reddit Wild West could be won
With 430 million active users a month, Reddit is fertile territory for brands who are considering a revamp in their marketing strategy.
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In testing times, the pursuit of passions provide moments of joy
How brand can communicate with consumers during difficult economic times
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The (de)regulation of social media: freedom of expression or a free pass for hate speech?
The importance of accountability on social media
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Diversity learnings to take to 2023
By Rich Miles
Rich Miles, CEO and Founder of the Diversity Standards Collective reflects on Christmas advertising and calls for more authentic representation in 2023