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Understanding the female football fandom
How brands can use fresh strategies to tap into a willing audience.
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How inclusive insight fuels better campaigns
With the business case for inclusion clear Dr. Michael Anton shares advice on how to implement it starting from within.
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Disruption: it’s a way of life
By Gary Fawcett
Gary Fawcett shares how disruption can help brands stand out against a sea of sameness.
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Donald Trump: Why we are partly to blame
By Will Poskett
As the world digests the US election result Defiant’s Will Poskett asks if brands are partly to blame.
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Why vulnerability is the new strength in brand storytelling
Vulnerability can be the key to cutting through the noise and creating genuine emotional resonance.
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Make way for the Cultural Gatekeepers
By Mandy Gould
In an evolving creator landscape, influence is about more than just reach.
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The fundamentals of funny: helping brands use humour
By Debbie Morgan and Marion Miranda
Brands need to find the type of funny that works for them.
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Connected experiences explained
By Greg Brooks
Connected experiences bridge the gap between the physical and the digital.
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Turning Gen Z into creators through experiences
By Harry Wright
A new era of experience-led engagement enables Gen Z audiences to create, co-create, and collaborate with brands.
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How can brands BOOst engagement this Halloween?
By Paul Wright
Halloween brings an opportunity for brands to show personality and stand out from the crowd, writes Uber Advertising’s Paul Wright
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The power of gamification
Gamification can enhance experience and engage audiences if deployed correctly
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The power of sound: when should your brand re-invest in marketing?
By Max De Lucia
Investing more wisely doesn't mean spending more, Max De Lucia encourages brands to add music to their marketing mix
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Implementing inclusion to boost business
Inclusion is good for business, Lameya Chaudhury shares how businesses can drive inclusive metrics up
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Transforming culture: stories of human connection are changing our cultural landscape
Female leaders use their own experiences to understand and then shape culture at TEDxGreekStWomen