By Alex Clough
With the launch of the Vegan Sausage Roll, Greggs fundamentally changed the food conversation and brought people of all diets together behind the milestone vegan innovation.
For its latest ad Lexus trained Artificial Intelligence to tell the story of the AI in the car. From script to final edit, here’s what happened when the brand relinquished creative control to the machines.
Everyone knows the John Lewis Christmas campaign, but not everyone knows the story of the strategic thinking behind it.
Indulging has historically been considered as both frivolous and childish. But our social listening tool told us that as a result of demanding lifestyles, people are increasingly spending money and time on “kidulting” experiences.
We took an unusual approach for Christmas 2018, to spread the message of destructive palm oil by an unconventional method, whilst meeting multiple objectives for two very separate organisations: Greenpeace and the supermarket Iceland.
There is no quick fix to such a complex cultural issue as beauty cyberbullying, but brands like Rimmel London have the opportunity and responsibility to play their part in creating positive social change.
By Stuart Wood
As a result of the selfie generation’s interest in personal appearance, or simply an overall increased interest in wellness, the male grooming category is booming. But for most guys, it’s still a bit of a mystery.
By Sarah Daniel
Long before the Cambridge Analytica scandal broke, people were starting to find the pervasiveness of personalised ads a little unsettling. The public are wary and brands need to take that on board.
By Alex Michael
Meaningful connections break through clutter and give people something to share and talk about, in a space that was originally designed for this to happen.
In 2017, global feminine hygiene brand Libresse (known as Bodyform in the UK) recognised a huge issue: women’s periods are largely absent from popular culture.
With the rise of new technology, our drive to achieve has taken new forms. Reaching goals is no longer just about the big things, like getting promoted or running a marathon. It’s now become a daily way of life,
In 2018, the World Cup proved once and for all that, if you want to reach huge audiences around huge global events, you really don’t need to pay rights holders a huge fee to become a sponsor.
When Stonewall launched their first new campaign in 10 years, it was to speak to the ‘silent majority’ and mobilise them to make us much noise as the haters, to become vocal allies in the fight for equality.
By Lou Garrod
Today we live in connectivity overdrive. We fail to notice what we see, moreover our brains are trained to shut down to messages if over exposed.
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