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Trend

On and off the pitch, this summer’s Women’s World Cup will be the most competitive yet

By Eve De Haan

Eve De Haan, Creative at Dark Horses shares predictions for this years Women’s World Cup and the impact it is going to have on football

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Mind your marketing: why brands shouldn’t ignore neurodivergent consumers

By Melissa Harvey

Melissa Harvey, Content Marketer at Social Chain UK on why brands should break the myth of the average consumer and embrace accessibility.

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Women want allies, not knights

By Camilla Bruggen

Wavemaker’s Camilla Bruggen reflects on Women’s History Month and International Women’s Day

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Building brand in an uncertain economy

By James Addlestone

Looking long-term can help future proof a business in times of crisis

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Where are all the unempowered women?

By Abbey Gaunt

Abbey Gaunt calls for multifaceted representation of women in advertising that goes beyond the empowerment narrative

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It’s time to get down and dirty

By Annie Muggoch

How to go beyond blood sweat and tears in rugby and sports marketing

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Be more flâneur

By Cat Wiles

Cat Wiles on the power of slowing down

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How to support neurodiversity in the workplace

By Tabitha Wells

Diverse approaches and insights can take the marketing industry to the next level

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Women and the metaverse

By Lucinda Brooke

How to embrace the opportunities in the metaverse and make Web/3 a better place for women

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Trend

Levi’s big dAIversity problem

By Grace Tucker

Grace Tucker argues AI is no replacement for human connection and creativity

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Brands Must Hold Steady on Inclusion

By Marie Stafford

Companies that invest in diversity, inclusion and accessibility despite the looming recession will flourish

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Embracing the creative opportunity of hybrid work

By Lauren Coe

Lauren Coe, Employee Experience Strategy Director at Zone argues that so far industry leaders have failed to maximise on the opportunities presented by hybrid working

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Trend

The gap between sustainability ‘say’ and brand ‘do’

By Gareth Davies

Why sustainability still feels like a report bolt-on, rather than baked into the brand.

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Trend

Want to win over fans? Be a fan

By Steven Parsons

When capitalising on IPs and ideas that are already widely popular with audiences, marketers must tread carefully

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