By Georgia Swanborough and Evie Nagy
The importance of using accurate language to avoid taboos and sexism Author: Georgia Swanborough, Account Director at Wunderman Thompson UK and Evie Nagy, Senior Account Manager at Wunderman Thompson UK
During a state of permacrisis brands must connect with audiences to support and provide valuable escapism
By Siu-Lan Choi
Brands must have true local understanding to create culturally sensitive and accurate work
By Ian Millner
Ian Millner explores what outperforming brands are doing in the face of uncertainty
Cultural divides between generations can impact brands trying to span several audiences
By Imogen Judd
Gen Z is fast becoming one of the biggest consumer groups
FRUKT’s new fanzine explores how brands can better connect with increasingly fragmented audiences
By Kate Allsop
Seeing women in leadership roles is imperative for the future female workforce
By Laura Jones
There are around 303 million fewer women online than men.
Marcela Oguntoye, Group Director at SeenThis explores three key factors which lie at the heart of digital innovation.
When used correctly, technology can help push forward the creative process
By Alec Carluen
The advertising industry has a responsibility to better represent the LGBTQI+ community
New leadership and big changes see the social media giant shift course
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