By Jamie Inman
Brands aren’t human and the relationship metaphor is wildly overstated. Still, the ones that are winning finding ways to reveal the raw humanity that they contain within and in the customers that they serve.
Fast-forward to today and festivals’ worth, relevance and future are often brought into question. For brands that want to collaborate with festivals, this poses some issues.
Promotion in the gaming category has long been informed by two deep-seated assumptions; who plays games and why they play them.
By Jovan Buac
In the future, will more brands successfully translate in the US? The big question isn’t just about how relevant your branding or pack design is, but rather it's about how compelling the overall brand experience is in an ever more competitive world.
By James Nixon
But if the way we eat has changed, what we eat needs to follow. Processed, high calorie, sugar-laden snacks just won’t cut the mustard anymore, so ‘Generation Graze’ is going to hunt down an alternative.
Google “retail is dead” and you’re faced with sifting through 26,800,000 search results. As a strategist working with retailers day-in day-out this is either a very bad thing or a very good thing, depending on which way you look at it.
By Dan Claxton
We’re all creative people, and we all want to ensure that we deliver the best work that we can. We need to get back to collaborating and building ideas, allowing them to grow and flourish.
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