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Watch out, creative agencies – AI is here and it wants your metaverse!
How creative agencies can work with AI instead of work against it
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Resetting the workplace post covid
By Parry Jones
How company culture evolves in times of crisis and what learnings businesses can take from the pandemic and apply to future crises
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Ideas not hours
The secret behind The Liberty Guild’s redefinition of a creative business and the growth engine behind it
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Where next for brands and social media?
We Are Social’s Brittany Wickerson explores how social media usage varies geographically and explains how to best capitalise on social media trends around the globe
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Business has embraced humanity and relatability in leadership, why can’t politics?
By Emily Rule
Humanity, empathy and relatability are key qualities for galvanising and supporting employees through challenging times
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Place your Gen Alpha bets
To reach and engage with Gen A, brands must grapple at the intersection of identity and technology
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Gaming’s new social playground
As the gaming space grows at rapid pace, Giles Fitzgerald says now is the time for brands to get involved
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Taking back control in women’s sport
Melissa Robertson on how female athletes been judged, exposed and humiliated by the media
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Is it too late for brands to be involved in women’s sports?
Whilst the opportunities are plentiful, brands must look to engage authentically
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Football marketing’s new approach
Director Yoni Weisberg on how football marketing has changed over the years
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Storytelling vs Storydoing: the art of bringing the audience to the story
By Alex Young
Brands must ensure their messaging connects with their values to win the next generation of consumers
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Why font choice is pivotal to a brand's success
Different typefaces have different connotations for consumers
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Why ASDA's new design is a beacon of compassion
By Paul Domenet
How bold packaging design serves to help customers shop more efficiently not act as ‘poverty markers’
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Four little lines that changed marketing forever: 15 years of hashtags and what comes next
By Aaron Brooks
How the ways we use, consume and interact with hashtags, and online content continues to evolve