Trend
Do we need content marketing anymore?
By Tom Lenham
Tom Lenham, Head of Content Marketing at The Maverick Group on why a successful content marketing strategy is about creating content for your customer, not your brand.
Trend
Purpose is pointless without an end goal
Six Reasons brands should have one purposeful brand ambition.
Trend
From The Aisle of Shame to The Aisle of Fame: Lessons from the Femcare Revolution
By Jane Hovey
Jane Hovey, Director of Communications Strategy on the cultural and creative lessons from marketing’s red wave.
Trend
M&S’s shift towards e-commerce opens up potential for marketing growth
By Vihan Sharma
Smart brands recognise that ecommerce is crucial for long-term growth and attracting new customers.
Trend
We Need to Talk About Your Balls
By Asa Nowers
Asa Nowers, strategist at Hell Yeah!, on the revolution afoot in the male grooming market and why nice guys finish first.
Trend
Brand promises are not enough to tackle the climate crisis
By Gareth James
Brands need to place action and honesty ahead of big corporate promises when it comes to making meaningful change on the climate crisis.
Trend
Rise up to meet the challenge of a conscious future for advertising
By Jake Dubbins
Jake Dubbins, Co-Chair of the Conscious Advertising Network and MD of Media Bounty on why the industry needs to place responsible advertising on the top of the business agenda.
Trend
A question of time: Why hybrid event strategies need to prioritise flexibility
By Toby Lewis
The pandemic has shifted the way in which people value time, which means event strategies need to prioritise flexibility.
Trend
Purpose isn’t enough – it’s time for brands to be activists
Marketers need to recognise the difference between brands making a statement and actively making a difference.
Trend
Move on from the jingle: how to build an effective sonic branding strategy
Marijn Roozemond, Senior Creative Strategist at international creative music agency MassiveMusic, explains why it's time for brands to reappraise the role of music in building authentic connections.
Trend
Is your brand data driven?
Why smart marketers are embracing a shift from the technical to the emotional when it comes to using data to drive creativity.
Trend
How brand storytelling can challenge the status quo
From addressing the climate crisis to changing behaviour communication is vital in helping consumers transition to the new.