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Astronauts, oil drillers and the art of creative collaboration

By Colin Kennedy

Colin Kennedy, CEO at RedwoodBBDO on the power of true co-creation to produce more authentic ideas that will land in culture.

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Information wants to be expensive

By Thomas Scovell

Thomas Scovell, Director of Strategy at Byte on how NFTs show the way for giving virtual goods real value.

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The hybrid world of health and wellbeing

By Dom Waghorn

Dom Waghorn, Strategy Director at SYZYGY London on the opportunity for health, fitness and wellbeing companies to blend learnings from the digital-first lockdowns with real-world access.

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Soft-serve, nostalgia, and the future of typography for brands

By Charles Nix

Charles Nix, Creative Type Director at Monotype explores the growing trend for nostalgia in type choices, for type as celebration and as both a reflection of the past and a nod to the future.

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We’ve ditched the office, have you?

By Sergio Afonso

Sergio Afonso, Founder and Managing Director of Absolute Translations on how a translations company have decided to invest 200k in automation for their new normal.

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How COVID-19 can change business engagement for the better

By Toby Lewis

Toby Lewis, CEO of Live Group on why businesses that take a blended approach that combines physical events with a digital presence can engage everyone.

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Why can’t every ad be green?

By Jane Asscher

Jane Asscher, CEO & Founding Partner of 23red on the importance of sustainability, not just because it’s the right thing to do but because it is a necessity to future proof a business.

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Why B2B marketers need to build Superior Emotional Capital

By Kate Howe

Kate Howe, Executive Director of MSQ on how, thanks partly to the pandemic and partly to the evolution of martech, B2B marketing is emerging from its tired stereotype and reimagining itself.

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The launch of ResponsibleBrands.com

By Lee Casey

Lee Casey Co-Founder & Creative Director of Hatched introduces a new site, Responsible Brands, exploring what the world looks like when brands take responsibility for their audience, and the world.

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Why nobody cares about your CSR claims, and how to electrify your plan

By Anna Salda

Anna Salda, Senior Strategist at Crispin Porter + Bogusky London identifies five ways to get brands’ responsible messages noticed.

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Brand purpose is no good if it doesn’t make money

By Andy Last

Andy Last, Co-Founder of MullenLowe salt on why brands can’t afford to ignore their relationships with the wider world, or their commercial bottom line either.

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One year on: How our agency helped recruit the army of COVID-19 volunteers

By Zach Shah

Zach Shah, Head of Search at John Ayling & Associates on the emergency brief that saw the agency help recruit 250,000 NHS volunteers at the start of the first COVID-19 lockdown.

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Channeling the power of storytelling

By Paul Domenet

Paul Domenet, Communications Creative Director and Partner at Free The Birds explores the world of brand storytelling and why it’s vital that brands make the story count.

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Free stuff? No thanks. Gen Z want access over exclusivity

By Megha Sthankiya

Megha Sthankiya, Senior Culture Strategist at The Marketing Store highlights why, for Gen Z, access is more appealing than exclusivity, and a powerful marketing tool in itself.

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