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How brands can tackle the missing menopause
By Emma Grace
Instead of urging women to ‘fight’ the signs of ageing, smart brands are meeting women where they are.
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Pandemic recovery fuels record advertising growth
Advertising Association and WARC Forecasts see UK adspend rise to £32bn in 2021.
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Why we should press fast forward on mentoring and coaching in adland
How taking part in collaborative, communication programs help bolster talent
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Boots revamps Advantage Scheme in response to rising cost of living
The Boots Price Advantage scheme allows Boots Advantage Card members access to instant lower prices on a range of products
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Playing around with sounds – Branding lessons from the video game industry
How taking inspiration from video games can help brands craft their own sonic brand
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Getting unstuck: rewriting the idea of the creative agency
Andrew Barnard on creating the agency of the future
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The Truth About Britain: keeping up with an ever-changing nation
Research from McCann explores the values and mood of the nation so that brands can better appeal to Brits
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Sense and Sustainability: The key takeaways from Pentawards Spring Festival 2022
The recent Spring Festival was dedicated to exploring the five senses and packaging design
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How Speedo’s Swim United aims to democratize swimming
Kev McFadyen, Global Brand Director at Speedo and Rani Patel, Director of Cultural Collaborations at Livity explain how they engaged community to create authentic conversations around swimming
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Tesco Mobile tackles cost of living crisis in new campaign
By Nicola Kemp
The new campaign from BBH highlights that showing consumers that you are on their side is business critical.
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How to maximise the true potential of the Metaverse
By Diana White
Why creating an equitable experience is key to creating an authentic Metaverse experience
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Being unmissable is not always good for the brand
Redwood CEO Colin Kennedy says that building inauthentic bridges to fringe audiences can be dangerous for brands
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Sausages, and authentic brand purpose
By Tom Newton
How advertising can be a force for good if you believe in what you’re selling
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Is this greenwashing?
How simple, impactful sustainability messaging can change behaviours and minimise greenwashing