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Learning from 2024 to inform creativity in 2025
Craig Roderick looks at some of the biggest trends of 2024 to take in to the year ahead.
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Thriving in the 100-year life: Redesigning work, learning, and play for 2025
By Rosie Kitson
Rosie Kitson shares how Lynda Gratton and Andrew Scott’s book is inspiring her approach this year.
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2025: The start of the creator era
From the rise of Creator Entrepreneurs to the rise of long-form content, Thomas Walters, Europe CEO and co-founder of Billion Dollar Boy on the year ahead for the Creator economy.
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2025. The great reset? Or more of a change of mindset?
By Robin Upshon
Robin Upshon urges the industry to evolve and embrace the opportunities created by AI.
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Social media is only going to get louder, stranger, and more unpredictable in 2025
By Allan Blair
Allan Blair shares some of the major trends set to dominate social media this year.
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Wild Nutrition launches its first ever TV campaign
By Nicola Kemp
The women’s nutritional health brand launched the campaign over Boxing Day.
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Niche creators, educational content and optimisation
By Nicola Kemp
Snap leaders on the three trends brands need to be aware of in the creator economy in 2025 and beyond.
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How Converse refused to conform at Christmas
Vilde Tobiassen, Senior Art Director at MOX, on going against the tide and embracing the feral energy of brat for winter with the ‘night b4 xcxmas’.
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Twix taps D Double E and Nella Rose for Twixmas anthem
By Nicola Kemp
The campaign, created by T&Pm, celebrates the unique time of year when no one knows what day it is.
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‘Tis the social season: Rethinking Christmas campaigns
By Ines Casas
Ines Casas, Social Director at eight&four, on moving Christmas storytelling from TV to social media.
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Gerety Talks: Where intention meets attention
Members of the Gerety Awards Jury lifted the lid on how brands can better connect with consumers in an era of partial attention.
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What does it take to be memorable in 2025?
Charlotte Black, Chief Strategy Officer at Saffron Brand Consultants, explains that brands need to build positive emotional connections with consumers.
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Top 10 Marketing Moments of the year: The new era of sports storytelling
By Nicola Kemp
2024 was a landmark year for sports sponsorship, but the best is yet to come.
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Top 10 Marketing Moments of the year: Brat summer
If you spent any time at all on the internet this year, and even if you didn’t, you will already know about Brat summer.