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Climate crisis: Advertising needs to be in the room
By Alex Murray
Alex Murray, Head of Advocacy at Conscious Advertising Network, on key learnings from COP29 for advertising.
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Top 10 Marketing Moments of the year: the Eras tour
A lesson in the art of authentic connection, fandom, and consistency.
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Top 10 Marketing Moments of the year: Creative bravery beyond the backlash
By Nicola Kemp
Alarmist rhetoric of ‘cancel culture’ marketers must remain bold in the face of backlash.
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Fandom and AI – Endless creativity or the death of originality?
By Tom Sneddon
AI can help brands to harness the power of fandom.
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Top 10 Marketing Moments of the year: Marketing’s forever election
More than 60 counties had an election in 2024, making it the biggest election year in history.
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From niche to mass: Spotting emerging cultures in fandoms
Finding the right fandoms to tap into can help brands build deeper connections.
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Top 10 Marketing Moments of the year: Thankyou for the Christmas ads
By Nicola Kemp
From Disney’s loveable Octopus, to Boots’ majestic Mrs Claus, 2024 was a festive ad season to remember for all the right reasons.
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Top 10 Marketing Moments of the year: Social media’s reckoning
Social media platforms face an inflection point as calls for regulation grow louder.
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Top 10 Marketing Moments of the year: E45 shows the enduring power of inclusion
E45 showcased Trans+ joy to underline its commitment to skin care for all.
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Top 10 Marketing Moments of the year: Marketing’s AI inflection point
By Nicola Kemp
The industry backlash to Coca-Cola’s AI Christmas underlines the defensiveness and disinformation surrounding the creative potential of AI.
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Reclaiming joy online: How brands can embrace the liveable web in 2025
Paul Greenwood, Global Head of Research & Insight at We Are Social, on making the internet fun again.
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TUI’s children’s book tells the story of the flight before Christmas
The campaign from Leo Burnett UK underlines the power of storytelling.
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Top 10 marketing moments of the year: Wicked halos the cinematic experience
Wicked swoops into number 10 of BITE’s top 10 marketing moments of the year, with a reminder of the enduring power of a shared cultural moment.
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Beyond the trend: making fandoms work for your brand
How brands can better understand fandoms and start embedding themselves into fan communities with purpose and impact.