Trend

Is this greenwashing?

By Eleanor Turner

How simple, impactful sustainability messaging can change behaviours and minimise greenwashing

Read more
Trend

Conscious Casting Can Improve How We Represent Women in Marketing

By Schele Williams

How thinking about the people behind the characters can help create deeper connections

Read more
Trend

What Strictly Come Dancing can teach us about inclusivity and behaviour change

By Lisa Thompson

Wavemaker’s Lisa Thompson on how the Saturday night mainstay inspired her to think more inclusively

Read more
Trend

Lockdown, Brexit, ecommerce and new opportunities

By Nicola Kemp

The Advertising Association’s UK Advertising Exports Report 2022 sets out the global headwinds for industry to tackle for growth.

Read more
Trend

NHS ‘Get Vaccinated’ named most emotionally engaging ad of 2021

By Georgie Moreton

System1 reveals the top 10 ads of 2021 according to the Test Your Ad platform

Read more
Trend

Have we reached ‘peak streaming’?

By David Craft

As the streaming wars continue, how can platforms fight fatigue?

Read more
Trend

The 5 Pillars for Creating Original Experiences for Brands

By James Ravenhall

How to build functional, enjoyable experiences that drive brand recognition and loyalty

Read more
Trend

To Lead is to Listen: Making Hidden Voices Heard in the Workplace

By Ellie Atkinson

How active listening is essential to uplift underrepresented voices

Read more
Trend

Creating a more gender-equal future through design

By Jane Bloomfield

How inclusivity in the design process contributes to a more inclusive world

Read more
Trend

The Sound of Equality: why the creative music industry needs more women

By Phuong Boi Nguyen

Diversity across gender, ethnic, cultural and societal backgrounds is essential to creating the most innovative work

Read more
Trend

International Women’s Day is for men too

By Lori Meakin

Men have an important role to play in creating an inclusive future for all

Read more
Trend

Diversity should be a key focus for any long term media planning

By Carlye King

Inclusive media planning can ensure that diversity and representation are executed in every stage

Read more
Trend

Freelancing and the future of work

By Andy Chamberlain

As Covid restrictions ease, the future of work must remain flexible

Read more
Trend

How to keep up with changing consumer expectations

By Lucy Halley

Havas’ X-Index: trends and takeaways

Read more