BITE Focus
Why ASICS became the first sports brand to ask athletes to stop exercising
By Nicola Kemp
The sports brands latest campaign from Golin asks athletes not to move to underline the mental health benefits of exercise.
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The B2B alternative to influencer marketing
By Jamie Barlow
How B2B businesses can make use of influencers to build authentic connections
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How an earned-first approach creates impactful integrated marketing in time of crisis
By Gina Mossey
How brands can engage with the news agenda and connect with earned media authentically
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How brands can tackle the missing menopause
By Emma Grace
Instead of urging women to ‘fight’ the signs of ageing, smart brands are meeting women where they are.
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Laneige enlists Euphoria star to explain the science behind the skincare
The campaign from Gravity Road calls upon Sydney Sweeney speak to audiences
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Pandemic recovery fuels record advertising growth
Advertising Association and WARC Forecasts see UK adspend rise to £32bn in 2021.
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Why we should press fast forward on mentoring and coaching in adland
How taking part in collaborative, communication programs help bolster talent
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Boots revamps Advantage Scheme in response to rising cost of living
The Boots Price Advantage scheme allows Boots Advantage Card members access to instant lower prices on a range of products
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Playing around with sounds – Branding lessons from the video game industry
How taking inspiration from video games can help brands craft their own sonic brand
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Getting unstuck: rewriting the idea of the creative agency
Andrew Barnard on creating the agency of the future
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The Truth About Britain: keeping up with an ever-changing nation
Research from McCann explores the values and mood of the nation so that brands can better appeal to Brits
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Sense and Sustainability: The key takeaways from Pentawards Spring Festival 2022
The recent Spring Festival was dedicated to exploring the five senses and packaging design
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How Speedo’s Swim United aims to democratize swimming
Kev McFadyen, Global Brand Director at Speedo and Rani Patel, Director of Cultural Collaborations at Livity explain how they engaged community to create authentic conversations around swimming