By Jaie Genadt
Jaie Genadt, UK Chief Technology Officer at Momentum highlights how brands must leverage the mass-adoption of technology that lockdown has necessitated when it comes to virtual communication.
Joe Bagnall, Head of Film at Lucky Generals explores how coronavirus has hindered the way we normally work, closing many doors but in the process, opening others.
Jonathan Trimble, CEO of And Rising explores the thorny paradox emerging for marketing teams working hard to keep things moving, that an uncertain time can also be the right time.
James Thomlinson, Managing Director of One Green Bean explores how brands can find meaning from tougher times.
Olivia Furniss-Roe, Media Planner at Mediahub UK writes a love letter to a media channel most affected by COVID-19.
Jessica Lovell, Chief Strategy Officer at Wonderhood Studios explores the growth of the latte activist and how, even if it starts out as a tokenistic gesture, brands that back it up with substance will succeed.
By Nicola Kemp
Ahead of the Get Sh*t Done X Creativebrief event on how to navigate the new normal, we asked the panel how they are getting through the crisis.
By John Coote
John Coote, Account Director at 23red on how simplicity, authenticity and purpose should be key priorities for brands hoping to reach millennials in this time of crisis.
By Russell Hall
From streamed concerts by Chris Martin and live sets from Berlin’s top DJ through to virtual museum tours and theatre streaming platforms, the events of 2020 are causing a seismic shift in the experience economy.
By Toto Ellis
While now is not the time for opportunism or narcissism, Toto Ellis, Chief Strategy Officer at Mc&T believes every brand in every category can and should remain present and visible.
By Izzy Ashton
ENGINE Creative’s latest campaign for Women’s Aid illustrates the realities of life under lockdown for victims of domestic abuse in a film created by a collaboration of industry experts, who never once met.
Tamara Littleton, CEO of the Social Element charts the latest must-have social media platform’s rise and asks, how can brands avoid being the dad on the dancefloor?
By Andrew Piper
Andrew Piper, Creative Director at Rare Design explores the idea of what ‘real world’ means and how brands can go about maintaining a connection with their consumer.
As the tensions and uncertainty of the early stages of the COVID-19 pandemic settle into the fraught stability of lockdown, AIP chart the new behavioural trends that are emerging.
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