To thrive in a shifting market, The AA transformed its role from crisis-only saviour to trusted partner for every driving moment. By uniting services, refreshing tone, and championing customer confidence, The AA drove cultural reappraisal, commercial success, and relevance.
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Very ditched the drab, embraced the fab, and transformed from an overlooked online retailer into a standout brand with commercial swagger. By owning its “more-ness”, Very proved that retail marketing doesn’t have to be safe to be successful.
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By M+C Saatchi
Instead of static messaging, we harnessed the power of outdoor media by using real-time environmental data to create living billboards that evolved with the sky — minute by minute.
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By M+C Saatchi
The Ultimate Challenge was brought to life by McLaren F1 driver Lando Norris, who completed a lap of Silverstone Circuit in this one-of-a-kind Lego build.
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By adam&eveDDB
This campaign displayed 6,929 birthday balloons, to raise awareness of youth suicide. Each balloon symbolised a young life lost to suicide and the birthday's they didn't reach. We also launched a TV film featuring Evelyn’s story.
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By Grey London
"Claustrobars" by Grey and Stella Artois playfully nods to the universal experience of navigating a crowded bar, reminding revellers that a quality beer makes even the busiest bar worthwhile.
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By Creative Collective Agency - CCA
FUME is the UK’s fastest-growing BBQ festival, bringing top chefs, cult vendors & fire-cooking talent together in London & Manchester—a bold celebration of food, fire & flavour — where smoke meets spectacle. Follow the flame: @fume_bbq_festival.
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By T&P
How a humble sweatshirt united a whole country. An unconventional collab diplomats said would be impossible. Turning a powerful Estonian expression 'Will To Fight' into military and humanitarian aid for Ukraine and reminding everyone that a homeland is always worth fighting for.
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eBay partnered with Love Island to reposition itself as the go-to fashion destination for Gen Z - using playful breakup-style idents to make selling pre-loved clothes feel emotional, stylish, and culturally relevant, and to reconnect with a new generation of shoppers.
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Women’s football has long been undervalued—less recognition, less hype, less support. That needs to change. We’re calling on Manchester to back their local team, shining a spotlight on women's football, and put Manchester on the map for women's football.
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By Gravity Road
The client brief: reimagine TRESemmé. The result? #GiveGloss with Paige DeSorbo—glossing up every girl because when one shines, we all shine. 500+ content pieces, a hot gloss sauce, a Giggly Squad exclusive, and more.
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