Industry Insights 2024

By Katharine Pebworth

Playing in culture, getting nostalgic and embracing the weird (and wonderful), find out what's on the minds of progressive brands right now.

Pinned by: Sophie Urquhart

Burger King

By BBH London

Not everyone expects Burger King to deliver, so seeing anyone eating their burgers outside a restaurant conjures up "Where did you get that …

Pinned by: Sophie Urquhart

Tesco Mobile

By BBH London

With a fun and engaging campaign celebrating free roaming, Tesco Mobile helps customers save money this summer.

Pinned by: Sophie Urquhart

Olivia Colman stars in campaign exposing pension-funded fossil fuels

The Make My Money Matter campaign from Lucky Generals sees Colman act as a slimy CEO to highlight the link between pensions and the climate crisis

Pinned by: Sophie Urquhart

what3words: driving penetration and use

By neverland

Pinned by: Sophie Urquhart

Magnum

By LOLA MullenLowe

Magnum faced a challenge when consumers began considering store-brand imitations as ‘Magnum-like’ ice creams. The campaign reminds Magnum lo…

Pinned by: Katharine Pebworth

Haribo

By Quiet Storm

The childlike happiness inspired by HARIBO strikes at two American football players in the latest film in our 'Kids’ Voices' campaign which …

Pinned by: Katharine Pebworth

Philips comedic campaign champions uncomplicated coffee

The humorous campaign promotes no-nonsense coffee to showcase Philips’ new espresso machine

Pinned by: Katharine Pebworth

Marmite recruits Brits to smuggle spread into the US

The new campaign, from Adam&EveDDB London and New York, encourages Marmite lovers to help Brits abroad get their fix

Pinned by: Jeevan Hammond

Buxton X Partridge: A Kind of Hybrid Advertorial Sitcom

By Recipe

Pinned by: Katharine Pebworth

Matalan

By McCann Manchester

The brand platform and creative, celebrates the reality of everyday family moments. The ad draws comparison between the bliss of family tim…

Pinned by: Sophie Urquhart

Sky Bet

By Grey London

A new long term brand platform for Sky Bet, marking a strategic shift from focussing on the betting experience, towards prioritising the mod…

Pinned by: Sophie Urquhart

Dreamies investigation proves that the treats are irresistible to cats

The campaign by Adam&EveDDB concludes that the only cats who don’t love the pet treat are human Cats

Pinned by: Jeevan Hammond

Tesco Mobile and BBH London use humour to showcase the network’s connectivity

‘It Pays to be Connected’ reaches consumers with relatable circumstances

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Old Spice

By Wieden+Kennedy London

Old Spice encourages men to move on from their teenage selves with a new campaign film that illustrates how the brand can provide a clean br…

Pinned by: Sophie Urquhart

How Aldi’s ‘Free Cuthbert’ campaign won the supermarket caterpillar wars

By McCann Manchester

Pinned by: Sophie Urquhart

KFC prepares for British BBQ weather

The summer campaign for KFC’s Ultimate BBQ Burger readies Britain for rainy BBQs

Pinned by: Jeevan Hammond

Old Spice waves farewell to boyhood in coming-of-age parody

The comedic campaign from Wieden + Kennedy positions Old Spice as a milestone marker of growing up

Pinned by: Jeevan Hammond