Culture Crashers

Opinion

Industry Insights 2024 Vol. 2

By Creativebrief

Culture crashing, sporting spotlights and long form storytelling, find out what's on the minds of progressive brands right now.

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Event Coverage

Building Culturally Relevant Brands in 2024

By Creativebrief

Creativebrief hosted a breakfast event in collaboration with Exposure, featuring William Grant & Sons and CultureLab on Wednesday 3rd July.

Pinned by: Sophie Urquhart

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New work

Rightmove

By Neverland

Playing on the Rightmove's iconic home shaped icon in their logo, they launched a tactical ad ahead of the 2024 Mens Euro's final.

Pinned by: Katharine Pebworth

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New work

Ford

By Wieden+Kennedy London

Created by W+Ks in-house Social first hub, BODEGA. Ford Passenger Princesses Collection: A series of accessories designed to help your han…

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Trend

​​Wait… did adland have a 'Brat Summer'?

The advertising industry has embraced a summer of chaos and imperfection

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Trend

Why the only trend we should be following in 2024 is Taylor Swift

Lisa Thompson shares the lessons brands and marketers can learn from Taylor Swift

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Thought Leadership

How does Charli XCX's ‘brat’ summer prove the power of authentic social media?

Industry leaders discuss how to maintain authenticity in influencer marketing

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New work

Castore

By PrettyGreen

British precision sports brand Castore is championing to keep Andy Murray present in SW19 forever – to have the 1.3 mile road leading to the…

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Fuel Your Imagination

Nice wine company goes viral with Swift stunt

Fake Travis Kelce lookalike buying Nice wine racked up over a million views on TikTok

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Fuel Your Imagination

H&M launches A/W 24 collection with a concert

Charli XCX performed to celebrate the new collection and mark the start of a ‘brat’ autumn

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Trend

Green is the new pink

Clare Turner, Chief Commercial Officer at Pearl & Dean on how Wicked is casting a spell on brands in 2024

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Trend

From A to Gen Z via brat, Cara and Milan Symphony

Gen Z are challenging marketers to be more creative and brands to be more in tune with culture

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Trend

Why brands should give a crap about reactive marketing

Reactive media can be a powerful tool for driving cultural currency and brand growth, here's how brands can capitalise on this trend

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Insight

Hypercycle - Gung Ho's Handbook. Navigate Culture in a Hyped-up World

Fuelled by a continuous churn of ‘microtrends’,  short-term moments often have made it increasingly difficult to predict what is fleeting and what is here to stay. Our 2024 report explores how we arrived where we are, and how to make the best possible decisions both as brands and consumers. The report contains a collection of leading voices in these spaces to assess, un-confuse and reignite the need to nurture true originality and authenticity.

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Hot Pick

Malibu teams up with Tom Daley for safety campaign

Wieden + Kennedy’s ‘Don’t Drink and Dive’ delivers a serious message using a loveable icon and cultural relevance

Pinned by: Sophie Urquhart

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Hot Pick

Tesco celebrates the cultural phenomenon of the meal deal

The campaign taps into the ‘rate my meal deal’ trend and celebrates the array of options at Tesco

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Case study

Bringing a cultural icon back into pop culture

By JVM London

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Thought Leadership

The importance of an Oasis reunion

Industry experts share new benchmarks for how music events can amplify brand reach and engagement in today’s economy

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Fuel Your Imagination

Chelsea Women lean into punk fashion with third kit

Chelsea Women’s new kit leans into punk culture and celebrates the acceleration of the women’s game.

Pinned by: Sophie Urquhart

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Case study

Celebrating the ‘we’ not ‘me’ in global youth culture

By Exposure

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Hot Pick

E45 award-winning campaign spotlights trans experiences

The campaign from T&Pm shines a light on skin changes trans, non-binary and gender-diverse people experience

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New work

Arsenal FC

By Weirdo

Celebrating North London’s global cultural impact for Arsenal's latest kit launch. Our youth-focused campaign is designed to amplify boundar…

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Fuel Your Imagination

GAP dances into Fall 2024 with Troye Sivan

The ‘Get Loose’ campaign embraces denim and self expression

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Fuel Your Imagination

Jessie Ware and Clara Amfo team up for Ovo campaign

The musical pair drive to the Ovo arena to promote sustainability in a new campaign from The Romans

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Case study

Snickers Own Goal AI

By T&Pm

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New work

Tourism Ireland

By Publicis London

Our latest campaign for Tourism Ireland brings to life the origins of Halloween. The dramatic black-and-white film captures Ireland's eerie …

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Case study

Launching Persil into the world of sports with 'The Autograph'

By LOLA MullenLowe

Pinned by: Sophie Urquhart

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New work

Rightmove

By Neverland

Our latest campaign for Rightmove shows that because they have the largest selection of homes of any property site in the UK, whatever you’r…

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Case study

Sport, fashion and co-creation

By Weirdo

Pinned by: Sophie Urquhart

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New work

AXE

By LOLA MullenLowe

To launch AXE’s ‘Fine Fragrance Collection’ in Spain & Latin America, we created a music video in collaboration with DJ and Producer, Bizara…

Pinned by: Sophie Urquhart

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New work

Lucozade

By adam&eveDDB

A new masterbrand platform brings together Lucozade’s iconic Energy and Sport drinks for the first time in the brand’s 97-year history. 'Bri…

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Interviews

‘Food is one of the main parts of culture, it cannot be forgotten’

Curious Crab’s Jeremy Pang on emotion, food and building connection through entertainment

Pinned by: Jack Chandler

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Trend

Old Spice drop diss track with grime artist Chip

The music campaign tells men to smell their age and embrace their own scent

Pinned by: Jack Chandler

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Trend

Transforming culture: stories of human connection are changing our cultural landscape

Female leaders use their own experiences to understand and then shape culture at TEDxGreekStWomen

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Hot Pick

Rimowa merges luxury with practicality in a stylish campaign

The new campaign created by Anomaly successfully fuses craft and culture

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Trend

Old Spice drop diss track with grime artist Chip

The music campaign tells men to smell their age and embrace their own scent

Pinned by: Jeevan Hammond

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Trend

Snapchat debuts immersive AR high street

Depop, Boots and Cosmopolitan are amongst the brands featured in the immersive augmented reality high street on Brick Lane

Pinned by: Jeevan Hammond

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Thought Leadership

Fashion Week SS25 round up

How advertising mirrored the month of innovation and creativity

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Insight

Giving Mommy Culture a Reboot.

At VIRTUE, we're committed to reshaping the narrative around motherhood, fostering open conversations, and advocating for equity for working moms. Our latest research from our foresight arm PIGEON, "Mommy Culture Needs a Reboot," dives into the realities of modern motherhood—celebrating its joys while addressing the overlooked challenges that can affect a mother's well-being.

Pinned by: Jack Chandler

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Insight

It's a Flex

Struggling to keep up with the fast-paced online culture? At That Lot, we understand the chaos of social media. Introducing our first Unskippable White Paper: It’s a Flex! This guide helps brands navigate the social landscape, from understanding online culture to embracing AI and social guidelines. We offer tips to avoid the cringe abyss and join relevant discussions. Even we get puzzled by some trends, but our experience can help you find your flex in the social world.

Pinned by: Jack Chandler

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New work

Transport for West Midlands

By Impero

West Midlanders are being given reasons to leave their cars at home and take the bus in a region-wide campaign to change the perception of b…

Pinned by: Jack Chandler

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New work

Waitrose

By Wonderhood Studios

Created and produced by Wonderhood Makers, Waitrose is mixing up some noughties nostalgia by bringing together pop icons S Club and one of t…

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Fuel Your Imagination

Ginsters and Splendid put a vegetable musical on London’s West End

The Farmonic Orchestra uses humour to showcase the star-quality produce used in Ginsters’ cornish pasties

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Trend

Grumpygran1948 named as the face of Ikea’s gaming range

The Brännboll gaming range has been designed to meet the evolving needs of modern gamers

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Fuel Your Imagination

Uber celebrates local culture to promote regional services

The campaign, ‘Your nearest Uber driver is minutes away’, from Mother uses humour to remind consumers that Uber is there to help.

Pinned by: Jeevan Hammond

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New work

JD Sports

By Uncommon Creative Studio

JD Sports' 2024 Christmas campaign, ‘Family’, strips back the decorations to reveal what really makes this time of year so special documenti…

Pinned by: Jack Chandler

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New work

Epidemic Sound

By Mediahub

Take More Photos and Epidemic Sound launch immersive exhibition ‘Culture Vanguards’ celebrating UK creative visionaries at Outernet London. …

Pinned by: Jack Chandler

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New work

Coral

By Wonderhood Studios

Coral's second campaign celebrates all types of football fans - from armchair experts to passionate pensioners, and continues Coral’s tonal …

Pinned by: Jack Chandler

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Fuel Your Imagination

Charli XCX to take over Outernet with Revolut’s ‘Revolutionaries’

Celebrating 50m customers, the two-day event capitalises on popular culture to bring consumers in and offer a chance to see a host of famous faces.

Pinned by: Jeevan Hammond

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Interviews

Doing the work you want to do as a creative leader

Kirsty Hathaway, Executive Creative Director at Joan London, on the new era of entertainment, making work you want to make and authentic influence.

Pinned by: Jeevan Hammond

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