By Creativebrief
Culture crashing, sporting spotlights and long form storytelling, find out what's on the minds of progressive brands right now.
Since the ’80s, JD Sports has led youth culture. For its US campaign with adidas, we helped bring a bold vision to life - spotlighting cultu…
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Javier Bardem pokes fun at some of his renowned villainous roles in the launch spot for Uber Eats new brand platform, ‘When You’ve Done Enou…
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Keyana Mohammadi, Head of Marketing at Dave's Hot Chicken, on the power of experiential, influencers and social media to drive long-term impact.
Wieden + Kennedy’s ‘Don’t Drink and Dive’ delivers a serious message using a loveable icon and cultural relevance
Industry leaders discuss how to maintain authenticity in influencer marketing
Industry experts share new benchmarks for how music events can amplify brand reach and engagement in today’s economy
Fuelled by a continuous churn of ‘microtrends’, short-term moments often have made it increasingly difficult to predict what is fleeting and what is here to stay. Our 2024 report explores how we arrived where we are, and how to make the best possible decisions both as brands and consumers. The report contains a collection of leading voices in these spaces to assess, un-confuse and reignite the need to nurture true originality and authenticity.
The campaign from T&Pm shines a light on skin changes trans, non-binary and gender-diverse people experience
Our latest campaign for Tourism Ireland brings to life the origins of Halloween. The dramatic black-and-white film captures Ireland's eerie …
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By adam&eveDDB
A new masterbrand platform brings together Lucozade’s iconic Energy and Sport drinks for the first time in the brand’s 97-year history. 'Bri…
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The campaign, ‘Your nearest Uber driver is minutes away’, from Mother uses humour to remind consumers that Uber is there to help.
Celebrating 50m customers, the two-day event capitalises on popular culture to bring consumers in and offer a chance to see a host of famous faces.
Starring Ambika Mod, ‘Beep’ illustrates the unseen link between the Big Five fossil-fuel high-street banks and the climate destruction they …
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We’re back with round two, ready to steal the spotlight from the biggest stout on Earth. St. Patrick’s Day has been ruled by one creamy drin…
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The new campaign from Wieden + Kennedy London uses close up shots to trigger food memories.
Launching at the start of London Fashion Week and as the drama’s latest season unfolds, the collection marks iconic cultural moments.
By adam&eveDDB
We helped GWR launch a new instalment of its much-loved Famous Five campaign, inspiring leisure travel by highlighting lesser-known destinat…
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Nike Football Celebrates the Game with a New Brand Identity Committed to Creative, Fearless Play https://www.youtube.com/@nikefootball/vide…
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Created by BBH London the tie-up is a fresh twist on the Mentos and Cola experiment.
The film telling the untold story of the female copywriter who wrote L’Oreal’s iconic ‘Because I’m Worth It’ tagline debuts across global streaming platforms.
The marketing stunt capitalised on a cultural moment to showcase Aldi’s affordable products.
Partnering with the British Fashion Council and iconic London brands, the experiential campaign increased brand awareness of the media brand.
The ‘Get almost, almost anything campaign’ humorously combines star power and storytelling.
Multi-award-winning actor Brian Cox is urging people to Clock Off and ditch overwork. Known for playing tough, no-nonsense roles, this summe…
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McCann London and Xbox unveil the “Cheeky Controller” - a limited-edition Xbox modelled on Deadpool’s iconic buns. Created for the launch of…
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By Quiet Storm
Quiet Storm have created for On the Beach a new series of cheeky digital films with TV personality Paddy McGuinness for the brand's customer…
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To Mark World Mental Health Day the gym brand has removed all weights from a number of its gyms.
A visit to the seaside can teach global brands valuable lessons around community, localisation and culture.
Outdated ‘No Ball Games’ signs have restricted London’s streets since the 1970s. Our More Ball Games campaign reclaimed them as vibrant area…
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IKEA designed a solution in consultation with AMALIAH and interior designer Noor Aliyah Ali, 'Iftar At Ours', a pop-up house in London's So…
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By Quiet Storm
Chicago Town is putting Deep Dish back at the centre of culture with a new campaign that plays with the expression “it’s not that deep” – a …
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By M+C Saatchi
Eggslut launched ‘Egg Yearning’ with M+C Saatchi Group UK, using cinematic, gothic romance-style visuals to turn longing into desire for its…
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