Fuel Your Imagination
Brompton brings audiences into the fold as it turns 50
The ‘Life Unfolded’ brand platform celebrates 50 years of Brompton and over one million bikes sold.
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Georgie Moreton
Deputy Editor, BITE CreativebriefAbout
Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.
More from Georgie Moreton
Thought Leadership
Watch: How Ruth Hooper, CMO at the Women’s Super League, is changing the game
In the wake of the Lionesses' historic win, the WSL’s marketing chief opens up about the new era of women’s football and the opportunities for brands.
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Thought Leadership
‘Because I’m worth it’: learnings from advertising’s most iconic line
Industry leaders discussed the legacy of copywriter Ilon Specht and the power of L’Oréal’s iconic strapline to create new narratives of womanhood.
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Fuel Your Imagination
Re:Chemistry branding underpins new ways of sustainable thinking
The new look and positioning from GFBiochemicals shows how the solution flips everyday products on their heads.
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Trend
UK Adspend sees 8% growth in Q1 2025
The latest AA/WARC Expenditure Report paints a picture of solid growth for the UK ad industry.
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Fuel Your Imagination
Jaecoo UK partners with Jurassic World Rebirth
The Enter the Extreme campaign blends photoreal dinosaurs with cars.
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Trend
Zopa bakes influence and trust into ‘Biscuit’ current account
A digital-first campaign has allowed the bank to communicate sweeter value to customers.
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Hot Pick
Axe launches new shower gel line with subversive spot
The bold new campaign from Lola Mullenlowe brings to life the power of the unexpected
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Fuel Your Imagination
Sky Sports gives viewers taste of life as a Lions player
The behind-the-scenes series gives audiences an insight into the British & Irish Lions tour.
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Thought Leadership
Should brands and agencies be doing more to combat negative stereotypes of ageing?
Finding a better way to represent midlife can help combat negative stereotypes of ageing and grow sustainable brands.
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Thought Leadership
BITE’s summer of sport round up
From sponsorship to social media tie ups and new product launches, sport is sparking moments of cultural connection for brands.
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Thought Leadership
Marketing lessons from the Oasis brand rush
How does the Oasis brand rush underline the growing demand for mass market cultural moments to meaningfully connect with consumers?
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Trend
Industry resilience sees budgets bounce back
The IPA Bellwether reports a small but upward revision of marketing budgets in the second quarter of 2025, following a shaky start to the year.
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Fuel Your Imagination
Ocean Outdoor unveils new freestanding digital out of home format
The digital innovation makes its debut at Westfield Stratford City in partnership with Warner Bros for Superman.
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Fuel Your Imagination
Clipper Teas eco-anthem raises money for environmental causes
The musical campaign aims to encourage audiences to reconnect with nature.
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