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Georgie Moreton

Deputy Editor, BITE Creativebrief

About

Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.


More from Georgie Moreton

Trend

EE’s first Christmas campaign celebrates the power of connection

By Georgie Moreton

The fully integrated campaign from Publicis Group aims to reach consumers at every touch point.

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Trend

Gerety Awards Jury to explore how leaders can unslop AI

By Georgie Moreton

A Gerety Awards event in London will celebrate this year’s winners and discuss learnings from the entries.

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Voices

Tesco, BBH and EssenceMediacom scoop Channel 4 Diversity in Advertising Award

By Georgie Moreton

The campaign brings inclusive cooking to TV to ensure everyone feels welcome in the kitchen.

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Hot Pick

Comedian Joe Thomas stars in Visit Iceland mockumentary

By Georgie Moreton

The campaign celebrates the Northern Lights and riffs on the Icelandic sense of humour.

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Trend

Matalan sets the stage for Christmas

By Georgie Moreton

The ‘It’s Showtime’ campaign from McCann Manchester celebrated the joy and excitement of prepping for the festive season.

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Trend

Wallace and Gromit star in Barbour Christmas campaign

By Georgie Moreton

Barbour is once again partnering with Aardman to champion the power of gifting through storytelling.

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Trend

Schuh celebrates Christmas gifting

By Georgie Moreton

The Christmas Carol-inspired campaign celebrates gifting through the power of storytelling.

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Trend

Aldi teases Kevin the Carrots' new festive adventure

By Georgie Moreton

The beloved carrot is set to return in a Christmas story with a romantic twist.

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Trend

Morrison’s Christmas is a year in the making

By Georgie Moreton

The Christmas campaign, created by Leo UK, focuses on the year-round work that goes into making Christmas special.

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Trend

Sainsbury’s welcomes back the BFG in festive spot

By Georgie Moreton

The heartwarming spot sees the BFG team up with Sainsbury’s colleague Annie to feed an unexpected guest.

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Trend

Debenhams delivers a theatrical Christmas

By Georgie Moreton

The feel-good campaign is a celebration of Debenhams as an online festive destination.

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Trend

Asda Christmas campaign stars value-loving Grinch

By Georgie Moreton

The campaign sees the retailer convert the Christmas cynic with low prices.

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Fuel Your Imagination

Uber Eats teams up with Rosa’ Thai to celebrate messy eaters

By Georgie Moreton

The brands have collaborated on limited edition ‘stain-worthy’ t-shirts.

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Fuel Your Imagination

Heartwarming Heathrow campaign marks return of the Bears

By Georgie Moreton

The brand characters were first introduced in Heathrow’s 2016 Christmas campaign.

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Fuel Your Imagination

GamCare spotlights the invisible effects of gambling

By Georgie Moreton

The campaign from 23red brings to life the invisible feelings of gambling harms.

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