Hot Pick

Not Model’s Own illustrates the sinister realities of coercive control

By Georgie Moreton

Engine’s Women’s Aid campaign subverts audience expectations of fashion ads to raise awareness and help spot the signs of coercive control

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TikTok celebrates the evolution of entertainment with Ant and Dec

By Georgie Moreton

Mother London and Ant & Dec take audiences on a journey through the ages of entertainment, positioning TikTok as the future

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Red Brick Road highlights NOMO’s big impact

By Georgie Moreton

The ‘It’s Kind of a Big Deal’ campaign brings to life the impact that NOMO chocolate has on people, particularly those with allergies or intolerances

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Joint and Amazon change the narrative for Rapunzel and Cleopatra

Amazon Prime packs a punch as Rapunzel and Cleopatra rewrite history

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Hot Pick

This Season We Play Together

By Nicola Kemp

Ladbrokes and Neverland hit the right notes with campaign capitalising on the anticipation and excitement of football.

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MINI embraces paw power with Dogs Trust partnership

By Nicola Kemp

MINI UK and Brooklyn Brothers new campaign shows the benefit of putting dogs in the driving seat.

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We Are Undefeatable campaign gets better with age

By Nicola Kemp

The pitch perfect campaign is a reminder of the power of inclusive advertising

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Fibre One and Impero show the joy of inclusive health

By Nicola Kemp

The launch of the brand’s Crave Club shows that healthy eating doesn’t have to be joyless.

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McDonald’s and Leo Burnett turn to the joy of laughter

By Nicola Kemp

The restaurant giant’s new brand platform manages to be both simple and soulful.

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Sipsmith serves up a masterclass in craft and humour for Wimbledon partnership

By Nicola Kemp

Craft and creativity create a winning combination in this perfectly formed partnership, created by Ogilvy.

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Morrisons shows power of positivity with ‘Make Good Things Happen’ campaign

By Nicola Kemp

Publicis•Poke’s joyful new spot underlines the power of the little things in a post-pandemic advertising era.

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Rewriting Extinction and Media Bounty show the power of long-term investment

By Nicola Kemp

Creative collaboration underpins a groundbreaking plan to save hundreds of species from extinction.

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Global brand and local artist: adidas and The Corner playfully troll England

By Nicola Kemp

adidas has successfully showed the power of thinking local, with a new campaign taking over Glasgow and trolling England by using graffiti on an outdoor ad to announce that: “It’s coming hame”.

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Hot Pick

Danone and The&Partnership deliver light relief to the yogurt category

By Nicola Kemp

A new campaign for Danone's Light & Free brand successfully pokes fun at the category norms.

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