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Thought Leadership

“Bravery has never felt more important”: The Marketing Society take Brave Moments Matter to Zoom

By Izzy Ashton

In light of the nationwide lockdown, The Marketing Society took their Brave Moments Matter event online, unpacking the notion of bravery through new Kantar research and an all-star panel of marketers.

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Thought Leadership

Keeping it together whilst working remotely

By Helen Matthews

To help teams adjust to a brand-new world of work, Helen Matthews, Chief People Officer at Ogilvy introduces the agency’s Guide to Managed Remote Working.

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Thought Leadership

Have marketers over-estimated the impact of data powered personalisation and will mass-market creativity make a comeback?

By Nicola Kemp

In the age of hyper-personalisation, marketers are in danger of overlooking the power of mass market communications.

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Thought Leadership

How can brands thrive in the age of Amazon

By Izzy Ashton

While Amazon might be impossible to compete with, what it can’t do is specialise in everything. A series of SEO experts examined how brands can be successful in a new world of search.

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Thought Leadership

“We cannot let one person be the voice; all of us have to contribute”: Ogilvy tackles unconscious bias for IWD 2020

By Izzy Ashton

Ogilvy's IWD 2020 event set out to explore unconscious bias, what it is, where it materialises and the practical steps individuals and businesses can take to reduce its presence and impact.

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Thought Leadership

“Turbulence makes you resilient”: Gabby Logan MBE on the cultural power of women’s sport

By Izzy Ashton

The sports presenter opened up about new narratives in women sport, the power of being yourself and the importance of participation.

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Thought Leadership

Why connection is the missing link in brand experience

By Nicola Kemp

Disconnected customer experience is a key challenge for brands, according to research from Digitas UK.

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Thought Leadership

Getty Images unveils the forces driving visual conversation

By Izzy Ashton

As Getty Images celebrates its 25th anniversary, the company is focusing on helping brands navigate an ever-crowded visual landscape, through the power of visual language and storytelling.

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Thought Leadership

Are marketing careers becoming more Squiggly and what should the industry do to adapt to the end of linear careers paths?

By Nicola Kemp

In an era in which creative people have the tools and the inclinations to create their own paths to success and happiness, business as usual is no longer an option.

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Thought Leadership

Accessibility is a brand advantage

By Izzy Ashton

FCB Inferno’s Tech-cessibility event shone a light on how brands such as Monzo and Google are prioritising accessibility.

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Thought Leadership

Downtime on demand

By Murillo Meireles

Everybody everywhere seems to be busy all the time. But how are we spending our downtime? Missouri worked with YouGov to interview people across Great Britain to find out.

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Thought Leadership

What changes to your working life will help you thrive in 2020?

By Izzy Ashton

From better using technology to streamline and support, or allowing for more flexible ways of working, 2020 looks set to be a year of significant change. Let’s make sure that change is for the better.

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Thought Leadership

Driving mass adoption of electric vehicles: Are customers ready to switch?

By Rebecca Crook

There can be no doubt that large-scale electric vehicle adoption feels within reach. But are UK consumers ready for the shift? Somo’s latest research suggests they might need more convincing.

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Thought Leadership

2020 Vision

By 1HQ Brand Agency

As part of 1HQ's exploration into ‘what next?’, the global studios picked an object they believe represents a sign of our times, with each of their choices all aligning around the future of conscious consumerism.

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