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Numbers game: How data is driving modern marketing

By Bilal Hasan

The rapid shift towards digital marketing has driven a growing awareness which has led to strong M&A activity says Bilal Hasan, Partner at FRP Corporate Finance

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The Women’s World Cup: Where's the chatter?

By Eve De Haan

With just days to go until the Women’s World Cup Dark Horses’ Eve De Haan calls for more conversation and coverage

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The Barbification of Social

By Essi Nurminen

The buzz surrounding the Barbie film is far from accidental says Born Social’s Essi Nurminen

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Why is selling the brand internally as important as the external world?

By Paul Domenet

A deep understanding of brand values creates a sense of culture within

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Why creatives should never work for free

By Sarah Dear

Both creatives and clients must put proper value on creativity

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The three things to keep in mind when rethinking your brand strategy for a new age

By James Withey

In an ever-changing world brands must keep up or risk losing relevance

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The Power of Hype: Marketing lessons from the Barbie Movie

By Tom Linay

Tom Linay, Content Business Director, Digital Cinema Media, unpacks the cultural firepower of the Barbie movie

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The seven futures luxury brands must respond to

By Alice Schaffer

The luxury market is evolving and reaching new audiences, brands must evolve alongside the market

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Women’s World Cup ’23: A bright atmosphere. A bright design. A bright future.

By Alice Banham

How branding is helping to carve out a new unique identity for Women’s Football

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Are we overcomplicating generational differences? Gen Alpha aren’t a different species!

By Monica Majumdar

Marketers must reconsider their approach to generational marketing and consider similarities as well as differences

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It’s time to change tack and liberate your creatives

By Mizzy Lees

Career progression is no longer linear, enter the ‘Squiggly Career’ path

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Why brands need to mean more to people

By Kate Gibson

A story-first approach can ensure that brands adapt at the speed of culture, writes Cirkle’s Kate Gibson.

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Diary of two Young Lions

By Dee Dalencour and Conor Smith

The winners of MSQ’s Annual Cannes Young Lions competition share their thoughts on the landmark industry event

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Breaking gender barriers in the workforce

By Kate Rowlinson

Kate Rowlinson, UK CEO, EssenceMediacom shares the practical steps the agency has taken to support women with policies which create progress.

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