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How to add festive sparkle to the in-store experience
Experience, promotions, in-store moments and well-trained staff are essential in helping shoppers find the perfect gift.
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Why are so many British boozers so underwhelming?
By Jim Carless
Jim Carless calls on brands and marketers to inject energy back into British pubs
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AI can crunch data, but only PR can build cultural memory
AI cannot replicate the human capacity to build cultural memory, stories, narratives, and symbolism, writes Ronn Torossian
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Inside “The Hot Seat”: How Liquid I.V. made hydration go viral
VaynerMedia’s Gaetan Uytterhaegen shares insights from Liquid I.V.’s social first campaign.
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From Tokyo to the Royal Albert Hall: global fandoms are built, not borrowed
By Leon Harlow
What can brands and talent learn from the way heritage sports scale emotional engagement across borders?
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For consistent Christmas storytelling and performance, don’t overlook OOH
By Phil Acton
Advertisers should think holistically about media this festive season, writes Phil Acton.
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The new era of amplified influence
Sampling can help give influencers an opportunity to create content, writes Will Glynn-Jones.
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The end of ‘Social-First’: The new era of culture-led creativity
By Tom Sneddon
Tom Sneddon argues that the real shift isn’t away from social, but beyond it.
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Why sport needs characters, not just champions
Personality, authenticity and storytelling help audiences better connect with sport.
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The creator economy: Why consistency is king
Investment into long-term creator partnerships ensures brands get the most out of the creator economy.
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Rising through life: Generational wisdom unlocked
The latest TEDxGreekStWomen event delved into the possibilities of generational exchange.
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Why relevance will decide which brands win Halloween
By Thomas Ives
Horror is back in a big way and brands have the opportunity to capitalise on the cultural calendar moment.
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Laughing all the way to the bank: how humour can save you a fortune
Brands are paying the cost of dull and must invest in joy, writes Troy Farnworth.
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Why global travel retail needs a rethink
By Jim Carless
Most brands are missing the point when it comes to maximising the opportunities in retail travel, writes Jim Carless