Trend

A big red bomb & a vulva-shaped grenade against the male view of the world: How the female gaze can revolutionize advertising

By Nadja Lossgott, AMV BBDO

‘Blood Normal’ was one of the most ground-breaking campaign’s in the history of advertising and proof of what happens when you shift the lens.

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Data needs women, it’s 100% true

By Zoe Yardley, Armadillo

Today, only 27% of the data industry is occupied by women. Zoe Yardley, Senior Data Analyst at Armadillo says that while she loves numbers, this isn’t the kind of statistic she wants to be seeing.

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Taking aim: Why brands should swot up on esports

By Luke Jackson-Smart, Kazoo

Innovations in technology and changes in media consumption have brought us to a key moment in esports. Luke Jackson-Smart, Associate Director at Kazoo highlights the brand opportunities.

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Why it’s time for car manufacturers to put women in the driving seat

By Erminia Blackden, ENGINE

Women are the perfect, and to date hugely overlooked, audience for electric vehicles. But, as Erminia Blackden, Strategy Director at ENGINE asks, will manufacturers realise this in time?

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Why truth is the most important ingredient in brand experiences

By Alistair Niven, BD Network

A brand experience must be authentic and transparent so that consumers actively want to be part of it. Alistair Niven, Account Strategist at BD Network believes that if brands are truthful, trust will follow.

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Escapism, stress relief and wonder: Today's experience economy

By Luke D’Arcy, Momentum Worldwide

Luke D’Arcy, UK President at Momentum Worldwide highlights some of the key pillars of the experience economy, from participation to co-creation, and experience with purpose.

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The importance of not being earnest

By Matt Wyatt, SNAP LDN

Matt Wyatt, Executive Planning Director at SNAP LDN introduces Purplebricks’ partnership with Team GB, as he invites brands to drop the lofty stuff and take themselves less seriously.

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Trend

Why sleep matters

By Pedro Martins, Total Media

As research shows that two thirds of us aren’t getting enough sleep, Pedro Martins, Director at Total Media examines his own understanding of sleep, championing the internal policies that better align with people's lifestyles & improve employee wellbeing.

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Why body honesty could be the next step for the body positivity movement

By Niki Macartney, Southpaw

Southpaw’s Niki Macartney examines a shifting body positivity ideal, exploring both our physical health and mental wellbeing. Does what’s happening on the inside count for anything in 2020?

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Trend

From sustainable pioneer to category defining brand

By Fadi Dada, Nice and Serious

Fadi Dada, Strategist at Nice and Serious, considers branding in the sustainable start-up world; exploring trends, limitations and its potential to reach broader audiences.

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Experience design in 2020: Ecosystems, ethics and true collaboration

By Aleksandra Melnikova, Publicis•Poke

Aleksandra Melnikova, Head of Experience Design at Publicis•Poke explores the rapidly changing experience design landscape and what’s in store for the year ahead.

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Don’t ruin Christmas

By Fadi Dada, Nice and Serious

Greenpeace UK’s comedy Ultimate Roast Battle from Nice and Serious helped highlight the devastation of deforestation and draw attention to the ultimate Christmas conspiracy: turkey.

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How creativity boosted democracy in Europe

By Mikael Jørgensen, &Co

Mikael Jørgensen, CEO and Founder of &Co, reflects on our changing political climate and why he believes creative risk-taking is more important than ever before.

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Trend

From baked beans to bitcoin, it’s all about people

By Matt Wyatt, SNAP LDN

Matt Wyatt, Executive Planning Director at SNAP LDN highlights the power of empathy when it comes to developing a disruptive brand.

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