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Leading from the front: The rise of the founder-led brand

By Stuart Lang

Stuart Lang, Founder & Creative Director at We Launch explores how the pandemic may have been a trigger rather than roadblock to getting fresh business ideas to market.

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The power of podcasts

By Anna Parker-Naples

The business coach and podcast host Anna Parker-Naples highlights how valuable a marketing asset podcasts can be to drive loyalty and elevate status.

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Telling stories on social media

By Emma Chaplin

Emma Chaplin, Senior Insight Executive at IMA on the power of storytelling to add entertainment and keep people engaged, offering a reminder that variety really is the spice of life.

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Rethinking creativity for an ad-funded streaming world

By Dave Day

Dave Day, Executive Creative Director at Crispin Porter Bogusky London explores the shift from linear to streaming TV, and the creative opportunities that offers.

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Gaming’s bright future: An untapped opportunity for brands

By Kris Jalowiecki

Kris Jalowiecki and Martin Wolsgaard, Strategists at VIRTUE explore the untapped potential sitting at the intersection of gaming and education for brands.

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I think you need to see a specialist

By Tony Quinn

Tony Quinn, Chief Strategy Officer at BBD Perfect Storm introduces the agency’s new offering Perfect Storm Health and explains why being a specialist in purpose has never been more important.

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Why retailers shouldn’t be scared to face up to bigots: Lessons from Gravy Song

By Olivia Stancombe

Olivia Stancombe, Senior Strategist at Forever Beta on why it’s time brands recognised the power of their platform and start to act as conscientious members of modern society.

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Life insurance for the YOLO generation

By Andrew Gibson

Andrew Gibson, Chief Strategy Officer at Creature introduces the agency’s latest work for Beagle Street and explores the evolution of a sector for the ‘adulting’ generation.

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The rules have changed: The future of creative design in an unfamiliar landscape

By Abbie Walsh

Abbie Walsh, Chief Design Officer at Accenture Interactive unpacks the 2021 Fjord Trends report highlighting the challenges and opportunities that all businesses will likely face in the coming year.

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Capturing consumer attention

By Ben Jeffries

Despite the difficulties of the last year, Ben Jeffries, CEO & Co-Founder of Influencer writes, brands have been presented with opportunities to develop more meaningful relationships with consumers.

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Burger King: Soft serve digital and the importance of nostalgia during a crisis

By Phil Garnham

Phil Garnham, Senior Creative Type Director at Monotype Studio explores the evolution of type in digital and celebrates the heritage at the heart of the Burger King rebrand.

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The creative trends of 2021 celebrate the resilience of the creative community

By Flo Lau

Shutterstock’s data-driven predictions showcase what will drive creativity in the year ahead, writes Creative Director, Flo Lau.

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How we’ve been making the impossible possible during COVID-19

By Graham Bird & Julie Evans

Graham Bird and Julie Evans, Co-Founders of Black Kite on the importance of embracing collaboration, developing new techniques and championing a blended workplace.

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It’s time to give digital craftsmanship the recognition it deserves

By Ian Coote

As online content becomes our primary mode of brand engagement, Ian Coote, Creative Partner at Silk Pearce writes that it’s time to embrace craft’s essential role in digital design.

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