Trend
An old way to look ahead
Adam Reynolds, Senior Copywriter at IMA takes a look at the year ahead and encourages brands to be consistent, not to chase short-term fads and fleeting cultural trends.
Trend
Agility at the core
By Matt Evans
Matt Evans, Creative Director at Mammoth highlights ever-increasing importance, and relevance, of agility when it comes to brands responding in real-time to the world around them.
Trend
The experiential industry provides emotional support to consumers in need
By Alice Woods
Alice Woods, UK Creative Strategist at Momentum Worldwide on the transformation of the experience industry from practicality to positivity.
Trend
How to look out for luck in 2021
By Andy Nairn
In his first book, Lucky Generals Founder Andy Nairn explores the role of luck in business and how it can be used to stack the odds in your brand’s favour. Here, he explains how you can improve your luck in the coming year.
Trend
The evolution of relationships in a brave new virtual world
By Kim Walker
Kim Walker, Chairman of Aprais on the importance of maintaining and building better client agency relationships in a virtual working world.
Trend
Influencer 2.0: Authenticity and advocacy
Aaron McFeely, Lead Strategist at Space on how a return to authenticity is the key ingredient to the survival of influencer marketing, something that brands should both value and seek out.
Trend
Changing the perception of insurance for the next generation of problem solvers
Rachael Lynch, Marketing Manager at Direct Line on creating a new youth-focused social series in partnership with Wilderness, MediaCom and Channel 4.
Trend
Small talk, big impact
Pascal Rotteveel, Executive Creative Director, Western Europe at VIRTUE introduces a new digital app designed to recreate random moments of office social interaction to maintain company culture.
Trend
The big brand reset: Ignore DTC at your peril
Chris Gokiert, CEO at Critical Mass highlights the importance of DTC for every brand and why there needs to be a reconstruction of the brand ecosystem around the customer.
Trend
Why 2021 is the year for sonic branding
Paul Reynolds, Managing Director at MassiveMusic on the power of a brand’s sonic identity and why it is no longer just a nice-to-have.
Trend
The year that was in influencer marketing: How brands battled with diversity and inclusion, micro influencers and TikTok
Charlotte Williams, Founder of SevenSix Agency on the importance of creating room for change when it comes to the influencers brands choose to work with.
Trend
Living with dementia: In plain sight, but unseen
By Hamzah Selim
A new campaign from Mindset4Dementia reflects the experience of people living with dementia, often in plain sight, but unseen. Hamzah Selim, Founder of Mindset4Dementia is out to change that.
Trend
Where do cavemen shop in a pandemic?
Ella Goldwater, Account Executive at The 10 Group, explores how consumers shifting motives are being affected by COVID-19, and how brands can, and should, react to this change.