Louise Leitsch, Head of Research Consulting at Appinio highlights new research about the anxieties facing young people emerging from lockdown, and how brands can properly engage with them.
Murillo Meireles, Planner at Missouri explores the split in the market between hedonistic and restrained consumer behaviour, and what brands can do to win their custom and loyalty.
Alison Burrows, Paper Consultant at Fedrigoni UK highlights the way in which creative innovators across the globe have rallied together over the past year like never before.
By Amy Jackson
Amy Jackson, Business Director at Incubeta NMPi on the importance of influencer marketing beyond the realm of social media to create an online shop window with the same potency as physical displays.
By Sarah Tilley
Sarah Tilley, Consultant at Wunderman Thompson Intelligence introduces a new report that uncovers the wave of support from both people and businesses for dramatic action around climate change.
James Cannings, Chief Sustainability Officer of MSQ highlights why becoming low carbon companies should be an imperative for every agency, group and supplier across the industry.
Alvaro Bretel, Head of Strategy MEA at VIRTUE Worldwide and Saad Al Abbassi, Senior Strategist at VICE Media highlight the paths advertisers can go down to appeal to consumers during Ramadan.
By Joel French
Joel French, COO at Cherryduck Ltd highlights how the key to creative companies reducing their carbon footprint is to start where you are, and offers a few learnings for businesses embarking on their green journey.
By Guy Merill
Guy Merrill, Global Head of Art at Getty Images & iStock introduces iStock’s latest creative bursary, bringing attention to stories that, without funding, might otherwise remain unseen.
Colin Kennedy, CEO at RedwoodBBDO on the power of true co-creation to produce more authentic ideas that will land in culture.
Thomas Scovell, Director of Strategy at Byte on how NFTs show the way for giving virtual goods real value.
By Dom Waghorn
Dom Waghorn, Strategy Director at SYZYGY London on the opportunity for health, fitness and wellbeing companies to blend learnings from the digital-first lockdowns with real-world access.
By Charles Nix
Charles Nix, Creative Type Director at Monotype explores the growing trend for nostalgia in type choices, for type as celebration and as both a reflection of the past and a nod to the future.
Sergio Afonso, Founder and Managing Director of Absolute Translations on how a translations company have decided to invest 200k in automation for their new normal.
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