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CLICKON at SXSW 2019
Here, Richard Wilson, CEO of storytelling agency CLICKON shares the latest trends that affect how brand storytelling will evolve in the next few years.
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We Are Social at SXSW 2019
By Izzy Ashton
Here, some of the attendees at this year’s SXSW festival from socially-led creative agency We Are Social share some of the trends, brands and talks that stood out for them over the last few days.
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The Meaning of The Community
We live in an increasingly connected world, so why does society feel like it’s growing further apart?
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Missing Cats: A Roaring Success
By Mandy Sharp
Thousands of domestic cats disappear every year and the standard Missing Cat poster is a familiar sight on British streets. But, for Nat Geo, we swapped the traditional moggy for a very different type of feline: Archie, our affectionately known majestic lion.
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Changing the Face of Families
Studio Blvd reflects the changing nature of families in its SS19 Campaign for River Island
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Uniting A Divided Nation With A Sausage Roll
By Alex Clough
With the launch of the Vegan Sausage Roll, Greggs fundamentally changed the food conversation and brought people of all diets together behind the milestone vegan innovation.
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Driven by Intuition
For its latest ad Lexus trained Artificial Intelligence to tell the story of the AI in the car. From script to final edit, here’s what happened when the brand relinquished creative control to the machines.
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Christmas at John Lewis
Everyone knows the John Lewis Christmas campaign, but not everyone knows the story of the strategic thinking behind it.
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Treat myself? Oh go on then
Indulging has historically been considered as both frivolous and childish. But our social listening tool told us that as a result of demanding lifestyles, people are increasingly spending money and time on “kidulting” experiences.
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Palm oil and Christmas
We took an unusual approach for Christmas 2018, to spread the message of destructive palm oil by an unconventional method, whilst meeting multiple objectives for two very separate organisations: Greenpeace and the supermarket Iceland.
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Beauty Without Judgement
There is no quick fix to such a complex cultural issue as beauty cyberbullying, but brands like Rimmel London have the opportunity and responsibility to play their part in creating positive social change.
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Demystifying Male Grooming
By Stuart Wood
As a result of the selfie generation’s interest in personal appearance, or simply an overall increased interest in wellness, the male grooming category is booming. But for most guys, it’s still a bit of a mystery.
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Dodging the pitfalls of personalisation
By Sarah Daniel
Long before the Cambridge Analytica scandal broke, people were starting to find the pervasiveness of personalised ads a little unsettling. The public are wary and brands need to take that on board.
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Not all engagement is equal
By Alex Michael
Meaningful connections break through clutter and give people something to share and talk about, in a space that was originally designed for this to happen.