In 2017, global feminine hygiene brand Libresse (known as Bodyform in the UK) recognised a huge issue: womenâs periods are largely absent from popular culture.
With the rise of new technology, our drive to achieve has taken new forms. Reaching goals is no longer just about the big things, like getting promoted or running a marathon. Itâs now become a daily way of life,
In 2018, the World Cup proved once and for all that, if you want to reach huge audiences around huge global events, you really donât need to pay rights holders a huge fee to become a sponsor.
When Stonewall launched their first new campaign in 10 years, it was to speak to the âsilent majorityâ and mobilise them to make us much noise as the haters, to become vocal allies in the fight for equality.
By Lou Garrod
Today we live in connectivity overdrive. We fail to notice what we see, moreover our brains are trained to shut down to messages if over exposed.
The band Blur once claimed that modern life is rubbish. But the real truth is that modern life is busy, switched on and more than a little stressful.
The annual cornucopia of ideas, inspiration and tacos that is SXSW is drawing to a close in Austin. This was the year Elon Musk crashed the party, Arnold Schwarzenegger talked tough on climate change and Ashton Kutcher even hosted his own start-up contest.
Every March, masses attend South by Southwest (SXSW), the worldâs leading tech and innovation conference in Austin, Texas. Over seventy thousand visitors come to go deeper into what is often described as the âFourth Industrial Revolutionâ, the technological revolution.
In Bruce Sterlingâs closing remarks yesterday we were told "Technologists are terrible at predicting the future because they try to solve everythingâ. Which is a funny thing to hear at the worldâs biggest technology and innovation conference.
This year, Bruce Stirling focused on what was for me the stand out theme of this yearâs SXSW: reconnecting technology with humanity and building an empathetic future.
By Jamie Inman
Brands arenât human and the relationship metaphor is wildly overstated. Still, the ones that are winning finding ways to reveal the raw humanity that they contain within and in the customers that they serve.
Fast-forward to today and festivalsâ worth, relevance and future are often brought into question. For brands that want to collaborate with festivals, this poses some issues.
Promotion in the gaming category has long been informed by two deep-seated assumptions; who plays games and why they play them.
By Jovan Buac
In the future, will more brands successfully translate in the US? The big question isnât just about how relevant your branding or pack design is, but rather it's about how compelling the overall brand experience is in an ever more competitive world.
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