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Wallace and Gromit star in Barbour Christmas campaign
Barbour is once again partnering with Aardman to champion the power of gifting through storytelling.
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Louder isn’t smarter: Why sonic branding cuts through the noise
By Amy Crawford
Strategically crafted sonic identities yield measurable ROI, writes Amy Crawford.
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Quilter puts consumers in control in new campaign
By Nicola Kemp
The new brand campaign, created by Joint, tackles the UK’s weak investment culture.
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Schuh celebrates Christmas gifting
The Christmas Carol-inspired campaign celebrates gifting through the power of storytelling.
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Boots taps Puss in Boots for festive spot
By Nicola Kemp
The upbeat Christmas campaign highlights the diversity of beauty brands available at Boots.
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Aldi teases Kevin the Carrots' new festive adventure
The beloved carrot is set to return in a Christmas story with a romantic twist.
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John Lewis hits the right notes with festive spot
By Nicola Kemp
The emotional film highlights the power of father son bonding and is set to the 90s dance track ‘Where Love Lives’
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Morrison’s Christmas is a year in the making
The Christmas campaign, created by Leo UK, focuses on the year-round work that goes into making Christmas special.
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For consistent Christmas storytelling and performance, don’t overlook OOH
By Phil Acton
Advertisers should think holistically about media this festive season, writes Phil Acton.
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Sainsbury’s welcomes back the BFG in festive spot
The heartwarming spot sees the BFG team up with Sainsbury’s colleague Annie to feed an unexpected guest.
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Debenhams delivers a theatrical Christmas
The feel-good campaign is a celebration of Debenhams as an online festive destination.
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Asda Christmas campaign stars value-loving Grinch
The campaign sees the retailer convert the Christmas cynic with low prices.
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The new era of amplified influence
Sampling can help give influencers an opportunity to create content, writes Will Glynn-Jones.
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The end of ‘Social-First’: The new era of culture-led creativity
By Tom Sneddon
Tom Sneddon argues that the real shift isn’t away from social, but beyond it.