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Ring home security delivers ‘inner peace’ in debut campaign
By Nicola Kemp
The debut campaign from Lucky Generals highlights how Ring can help alleviate anxiety
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‘Do we create more or better?’
The #AutisticOutLoud campaign from Getty Images and Hiki aims to increase authentic representation of autistic people
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Clarks Originals eschews back to school bland with Kurupt FM tie up
The retailer has teamed up with the fictional pirate radio station to promote the Wallabee Boot
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How Hip Hop culture evolved into multi-brand empires
By Tom Ghiden
Tom Ghiden, Managing Director at Joan London, lifts the lid on how brands have capitalised on the cultural phenomenon of hip hop
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TalkSport teams up with Amazon Alexa to highlight Premier League passion
By Nicola Kemp
The energetic campaign was created by Pulse Creative, News UK’s dedicated agency
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A new era in influencing consumers
By Vix Jagger
The influencer industry must continue evolve alongside societal changes and challenges
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Navigating the Consumer Mindset: Building Long-Term Trust vs. Offering Quick Dopamine Hits
By Mike Chivers
Mike Chivers considers how brands can balance the benefits of building trust and building excitement to engage consumers long term
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McDonald’s highlights its global place in popular culture
The fast food giant’s As Featured In Menu showcases the multitude of times the brand has been featured in entertainment
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Navigating AI in Email Marketing: Insights and Implications
By Adrian Toal
Adrian Toal considers the ethnics and authenticity of marketing while AI is on the rise
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Living Curiously: 5 tips to spark your imagination this summer
Dan Deeks-Osburn, Head of Strategy at Mischief on the art of living curiously
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Why brand strategy is as important for internal culture as it is external growth
Emma Critchley-Lloyd, Founder of Big Little London’s startup leadership lessons underline the power of having a clear brand purpose
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OMG launches ESG tracking tool
The new tool, OMG Impact, allows OMG UK to measure media owners on ESG practices
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The Women’s World Cup can unlock activism opportunities for brands
The tournament’s engaged audience and untapped potential makes it an exciting prospect