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Investment in sales promotions injects boost into marketing budgets
The IPA Bellwether report shows marketing budgets are up but warns against short-termism
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AI can democratise creativity: we need to let it in
Rather than focusing on fear, IAB UK’s James Chandler welcomes the possibilities of AI
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Numbers game: How data is driving modern marketing
By Bilal Hasan
The rapid shift towards digital marketing has driven a growing awareness which has led to strong M&A activity says Bilal Hasan, Partner at FRP Corporate Finance
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The Women’s World Cup: Where's the chatter?
By Eve De Haan
With just days to go until the Women’s World Cup Dark Horses’ Eve De Haan calls for more conversation and coverage
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The Barbification of Social
The buzz surrounding the Barbie film is far from accidental says Born Social’s Essi Nurminen
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Why is selling the brand internally as important as the external world?
By Paul Domenet
A deep understanding of brand values creates a sense of culture within
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Why creatives should never work for free
By Sarah Dear
Both creatives and clients must put proper value on creativity
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The three things to keep in mind when rethinking your brand strategy for a new age
By James Withey
In an ever-changing world brands must keep up or risk losing relevance
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The seven futures luxury brands must respond to
The luxury market is evolving and reaching new audiences, brands must evolve alongside the market
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Audi and BBH bring progress to life to promote electric car
By Nicola Kemp
The latest campaign for Audi showcases the life and artistic progress of Jorja Smith
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Women’s World Cup ’23: A bright atmosphere. A bright design. A bright future.
By Alice Banham
How branding is helping to carve out a new unique identity for Women’s Football
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Maltesers on a mission to lighten the load for working mums
The ‘Motherlover’ campaign from AMV BBDO spotlights the challenges mothers still face in the workplace
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Are we overcomplicating generational differences? Gen Alpha aren’t a different species!
Marketers must reconsider their approach to generational marketing and consider similarities as well as differences