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What Barbie teaches us about creative female talent
Pearl & Dean’s Kathryn Jacob shares the importance of nurturing female talent and telling women’s stories
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Mary Queen of Stops and moments that matter
By Grant Hunter
Nike neglected an opportunity to demonstrate its commitment to real talent
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Wish you were here
By Josh Green
Josh Green, Executive Creative Director at House 337’s sports practice, looks back at what might have been if brands had embraced the Women’s World Cup
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‘I am hopeful that we are the last generation to only remember male athletes’
The England and Wales Cricket Board’s Charlotte Schreurs on driving transformation in women’s sports
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‘It feels like a revolution’
By Nicola Kemp
A new report from Revolt and Kind underlines the long-term opportunity and unique cultural revolution powered by women’s football
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Netflix’s ever-changing content opens a door to Gen Alpha
By Nicola Kemp
New research from Beano underlines that shareability is key to connecting with Generation Alpha
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Web3 adoption is an inevitable development in the future of creativity (whether you like it or not)
For marketers, advancements in technology and new environments open up a world of possibilities
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Ring home security delivers ‘inner peace’ in debut campaign
By Nicola Kemp
The debut campaign from Lucky Generals highlights how Ring can help alleviate anxiety
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‘Do we create more or better?’
The #AutisticOutLoud campaign from Getty Images and Hiki aims to increase authentic representation of autistic people
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Clarks Originals eschews back to school bland with Kurupt FM tie up
The retailer has teamed up with the fictional pirate radio station to promote the Wallabee Boot
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How Hip Hop culture evolved into multi-brand empires
By Tom Ghiden
Tom Ghiden, Managing Director at Joan London, lifts the lid on how brands have capitalised on the cultural phenomenon of hip hop
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TalkSport teams up with Amazon Alexa to highlight Premier League passion
By Nicola Kemp
The energetic campaign was created by Pulse Creative, News UK’s dedicated agency
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A new era in influencing consumers
By Vix Jagger
The influencer industry must continue evolve alongside societal changes and challenges