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Beyond engagement: How authentic communities are redefining brand presence
By Adam Clark
Global running brands underline how community engagement is key to building brand loyalty.
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How to add festive sparkle to the in-store experience
Experience, promotions, in-store moments and well-trained staff are essential in helping shoppers find the perfect gift.
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Why are so many British boozers so underwhelming?
By Jim Carless
Jim Carless calls on brands and marketers to inject energy back into British pubs
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Disney’s heartwarming holiday short celebrates friendship
The festive campaign from Adam&EveDDB has once again been directed by acclaimed director Taika Waititi.
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PETA exposes the hidden cruelties of Christmas dinner
The ‘Christmassacre’ campaign from Grey London urges audiences to go vegan.
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AI can crunch data, but only PR can build cultural memory
AI cannot replicate the human capacity to build cultural memory, stories, narratives, and symbolism, writes Ronn Torossian
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Tesco celebrates perfectly imperfect Christmases
The campaign from BBH moves away from a single hero film to reflect multiple festive experiences.
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JD Sports hands creative control to young creators
The seasonal campaign is shot entirely on phones by 286 young creators aged 16-25.
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EE’s first Christmas campaign celebrates the power of connection
The fully integrated campaign from Publicis Group aims to reach consumers at every touch point.
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Gerety Awards Jury to explore how leaders can unslop AI
A Gerety Awards event in London will celebrate this year’s winners and discuss learnings from the entries.
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Alternaleaf taps Jordan Stephens for new campaign
By Nicola Kemp
The new campaign from the Corner promotes the UK’s leading medical cannabis clinic through spoken word poetry.
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Inside “The Hot Seat”: How Liquid I.V. made hydration go viral
VaynerMedia’s Gaetan Uytterhaegen shares insights from Liquid I.V.’s social first campaign.
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From Tokyo to the Royal Albert Hall: global fandoms are built, not borrowed
By Leon Harlow
What can brands and talent learn from the way heritage sports scale emotional engagement across borders?
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Matalan sets the stage for Christmas
The ‘It’s Showtime’ campaign from McCann Manchester celebrated the joy and excitement of prepping for the festive season.