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The freedom of restriction: why regulation is good for creativity
By Algy Sharman
The ad industry should be well prepped for the introduction of regulation and look toward the opportunities
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Why supermarkets need to get super social in the cost of living crisis
The need to communicate with consumers during difficult times makes social a valuable tool
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From STD cakes to campaigning for ‘real’ beauty - why brand is key in destigmatising health-taboos
By Rachel Cook
Striking the right tone and listening to consumers can see communications help change the health industry for the better
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2023: moving from purpose to impact
By Nicole Green
Inclusivity is a priority and should be baked into every business decision.
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PlayStation turns to newsroom narrative to bring games to life
The new campaign from PlayStation created by adam&eveDDB places well known characters into the real world
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Niche communities: how the Reddit Wild West could be won
With 430 million active users a month, Reddit is fertile territory for brands who are considering a revamp in their marketing strategy.
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In testing times, the pursuit of passions provide moments of joy
How brand can communicate with consumers during difficult economic times
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The (de)regulation of social media: freedom of expression or a free pass for hate speech?
The importance of accountability on social media
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Diversity learnings to take to 2023
By Rich Miles
Rich Miles, CEO and Founder of the Diversity Standards Collective reflects on Christmas advertising and calls for more authentic representation in 2023
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What is empowerment anyway?
Eleonora Gabrielli, partnerships key account manager at SeenThis, breaks down what empowerment means to her
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The need to pause and reflect in a post-fact world
By Kemi Oduniyi
Between bad news and endless scrolling, Kemi Oduniyi shares how she is staying inspired and creative
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Industry sees slow and steady post-covid recovery
AA/WARC report shows UK advertising spending rose by 4.3% to a total of £8.5bn between July and September 2022
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From R.E.D to MBE.
By Charlie Loft
Behind RED January, every creative step of the way.